24 episodes

With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

Healthcare Insight for Marketers True North Custom

    • Business
    • 5.0 • 3 Ratings

With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

    Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing

    Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing

    Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP".
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    • 21 min
    Jean Hitchcock on how marketing can earn respect at the executive table

    Jean Hitchcock on how marketing can earn respect at the executive table

    Jean shares practical advice from her experience leading marketing teams at hospitals across the country.
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    • 31 min
    Scott Becker on Marketing as a Content Producer

    Scott Becker on Marketing as a Content Producer

    As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more.
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    • 37 min
    Chris Boyer on the Art and Science of Healthcare Marketing

    Chris Boyer on the Art and Science of Healthcare Marketing

    As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer.
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    • 39 min
    Amy Comeau on Thriving in a Competitive Healthcare Market

    Amy Comeau on Thriving in a Competitive Healthcare Market

    As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of leading brand and revenue growth strategies for a nationally ranked academic health system. Find out how she's prioritizing her plan, leveraging CRM and other tools and getting buy-in from key stakeholders to influence all stages of the patient journey.

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    • 35 min
    From Quirky to Quantitative: Christine Albert on How Humanizing the LCMC Health Brand Is Driving Business Growth

    From Quirky to Quantitative: Christine Albert on How Humanizing the LCMC Health Brand Is Driving Business Growth

    In one of our most colorful and compelling interviews, LCMC Health Chief Marketing and Experience Officer Christine Albert highlights her team's success in leveraging data to differentiate the New Orleans-based brand and generate bottom line results. Learn how she's elevating the C-suite's perception of marketing through strategic insights that illuminate opportunities and challenge the status quo — like the system's more authentic approach to online physician bios that has generated a 50% increase in organic views and nearly 25% more conversions to appointments. As a SHSMD Board Member, Christine has been instrumental in advancing the healthcare marketing discipline. Find out how the organization is guiding members through consumer research, mentorship programs and other new initiatives that empower career and network development.
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    • 35 min

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