3 episodes

With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

Healthcare Insight for Marketers True North Custom

    • Marketing

With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

    Get Ready for the Context Marketing Revolution

    Get Ready for the Context Marketing Revolution

    As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world's largest and most well-respected brands—including AT&T, Dell, UPS, HomeDepot and more—in his new book: The Context Marketing Revolution, published by Harvard Press. Find out why Mathew believes marketers have to change the way we think about our brands and our marketplace to succeed in the post-COVID future.

    Show mentions:
    The Context Marketing Revolution
    Marketing Automation for Dummies
    Salesforce State of Marketing Report (6th edition)

    • 36 min
    Building the #1 Hospital Blog

    Building the #1 Hospital Blog

    Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode, you'll find out how she's built an elite team based on the guiding philosophy "How do we beat yesterday?" and why more than 10 million visitors turn to Health Essentials —the #1 hospital blog in America—each month. Among other things you'll learn from our conversation: which channels are driving the most engagement during COVID-19, the blog's top performing piece of content for many years, how the hospital is leveraging TikTok and MUCH more!

    Mentions from the show:
    Amanda Todorovich on LinkedIn
    Amanda Todorovich on Twitter
    Health Essentials blog

    • 33 min
    Introducing Healthcare Insight for Marketers

    Introducing Healthcare Insight for Marketers

    With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

    • 1 min

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