
16 episodes

Healthcare Market Matrix Golden Spiral
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- Business
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5.0 • 11 Ratings
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Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource healthcare technology companies can use to develop and bring products to market ready to address their customers' unique needs.
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[Encore Episode] Stephanie Lahr, MD — Bringing the Joy Back to Medicine
Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions that are capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinated by the intersection of health IT and care delivery. Now, several years later, Stephanie has leveraged her experience as a physician to uniquely excel in multiple administrative roles that are not commonly occupied by physicians. Her unique experience and background lay the groundwork for the fascinating conversation she had with host John Farkas, in which they discussed several best practices for creating systematic change in healthcare.
Show Notes
(1:46) Avoiding Traditional Career Paths and Looking To Solve Problems
(7:28) Joining Artisight and Creating Transformation in Healthcare
(11:06) How Hurricane Ike Led Stephanie to a Career in Medical Informatics
(16:11) Bridging the Gap Between Clinicians and IT
(18:32) Why CMIOs Are Impactful Strategic Leaders
(23:09) Stephanie’s Experience Transitioning from CMIO to CIO
(30:25) The Do’s and Don’t’s of Pitching to a CIO
(39:38) Utilizing Empathetic Authority to Solve Problems
(43:05) Prioritizing Solving over Selling
(45:30) Systematic Issues That CMIOs and CIOs Face
(51:18) Closing Thoughts
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Peter Smith — Applied Theory Series: Crafting RevOps Funnels and Building High-Performing Teams
On this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions at Ratio and has worked with countless clients over the last twelve years, helping to craft KPIs and corresponding budgets to meet marketing goals. Throughout the episode, Jessica and Peter discuss building a team equipped for marketing success, recommendations for marketing executives building a 90-day plan, and Peter’s favorite tools for mapping KPIs.
Show Notes
(1:09) Peter Smith on Cofounding Ratio
(5:09) Peter on the Struggle of Properly Appreciating Marketing Efforts
(12:43) Building a Team Equipped for Marketing Success
(19:43) Peter’s Recommendations for a Marketing Executive’s 90-Day Plan
(27:01) Favorite Tools for Mapping KPIs
(31:06) Resources for Those Evaluating RevOps and Closing Thoughts
Read a transcript of this episode: https://goratio.com/podcast/applied-theory-series-crafting-revops-funnels-and-building-high-performing-teams
Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter -
Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
On this episode of Healthcare Market Matrix, host John Farkas sits down with Laura O’Toole, Ratio Advisory Board Member and CEO of SureTest, for an enlightening conversation about her thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing transformational projects as a global consulting professional, Laura transitioned to the provider space with SureTest, where she and her team create intelligent healthcare IT automation solutions that save clients thousands of hours of work. Throughout the episode, John and Laura discuss value-driven solutions, selling to CIOs and becoming enterprise-ready.
Show Notes
(1:49) Introducing Laura O’Toole and Her Healthcare Journey
(5:57) SureTest
(8:58) Laura on Providing Value-Driven Solutions
(14:38) Inspiring Confidence in Your Solution
(24:24) Advice on Selling to CIOs
(30:01) Trends, Solutions, and Technologies That Impress Laura
(35:11) Becoming Enterprise-Ready
(47:33) Ethical Considerations with Generative AI
(53:31) Closing Thoughts
Read a transcript of this episode:
Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter
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Trish Rivard — Exploring Health System Finance and Revenue Cycle Purchase Plans
On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard for an insightful conversation about the HFMA Health System Purchase Plans 2023 report. Trish is a healthcare technology and revenue cycle expert, and she has a real passion for translating market feedback into actionable strategies and investments. With a decade of experience with the Federal Reserve, as well as stints with R1 and TriZetto Provider Solutions, Trish founded Eliciting Insights, a marketing research group that provides quality market feedback to healthcare companies and investors. Throughout the episode, John and Trish discuss the recent HFMA report, common frustrations with prior authorizations, why Trish created Eliciting Insights, and more.
Show Notes
(1:14) Introducing Trish Rivard
(4:35) The HFMA Health System Purchase Plans 2023 Report
(11:56) Merging and Consolidating Health Systems
(17:38) Common Frustrations with Prior Authorizations
(23:17) Patient Self-Service, Coding Automation, and CDI Solutions
(27:02) How Automation Will Affect the Revenue Cycle
(29:50) The Pros and Cons of Full Outsourcing
(33:43) Why Trish Created Eliciting Insights
(42:03) Closing Thoughts
Read a transcript of this episode:
Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter
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Justin Mooneyhan — Inside AMSURG: Navigating Healthcare Innovation, Challenges, and the Future of Surgery Tech
On this episode of Healthcare Market Matrix, host, John Farkas is joined by Justin Mooneyhan, Senior Director of Strategy, Solutions, and Innovation at AMSURG, with over a decade of expertise in healthcare, technology, strategy, process improvement, and project and portfolio management. He has led all efforts related to IT strategy, technology solution design, architecture, and efforts to drive innovation and technology enablement/modernization across enterprise-level organizations.
Tune in as John and Justin delve into the exciting prospects of AMSURG, exploring the challenges associated with integrating cutting-edge technologies within Ambulatory Surgical Centers (ASCs).
Show Notes
(1:28) Introducing Justin Mooneyhan and His Healthcare Background
(12:31) Prioritizing Physician Partners
(16:24) Justin’s Role at AMSURG
(18:55) How Justin Stays Up-to-Date with New Innovations
(21:49) AMSURG’s Innovation Blueprint
(27:30) Difficulties with Deploying New Technologies
(32:44) What Justin Looks for in Healthtech Solution Providers
(38:46) Justin’s Favorite Healthtech Events and Conferences
(40:49) Efficiency Driven Solutions
(44:24) Creating a Consumer-Centric Digital Experience
(47:28) The Importance of a Strong Operating Capability
Read a transcript of this episode: https://goratio.com/podcast/health-tech-horizons-navigating-nursing-challenges-innovations
Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter -
Kelly Aldrich — Health Tech Horizons: Navigating Nursing Challenges & Innovations
With over 35 years of experience in clinical, academic, and leadership roles across nursing and healthcare, Kelly Aldrich is a tremendous HIT strategist, innovator, and thought leader who has consistently demonstrated a strong commitment to leveraging advanced technology to improve nurses' lives and patient outcomes. Kelly joins host John Farkas on this Healthcare Market Matrix episode to discuss her healthcare experience, building solutions for nurses, and the importance of patient-centered care.
Show Notes
(1:20) Introducing Dave Brooks and His Healthcare Journey
(7:31) How Dave and People.Health Improved Healthcare Systems during the Pandemic
(14:06) Pitching Technology Solutions to Government Entities
(21:12) De-Risking Technology Solutions
(25:23) The Importance of Value Equations and Avoiding Over-Complexity
(36:07) A CEO’s Perspective on Selling to a CEO
(47:39) Addressing Workforce Issues
(51:19) Closing Thoughts
Read a transcript of this episode: https://goratio.com/podcast/health-tech-horizons-navigating-nursing-challenges-innovations
Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter
Resources & Links
John Farkas
Ratio
Kelly Aldrich DNP
Vanderbilt School of Nursing
Customer Reviews
Great show!
The hosts of the podcast highlights all aspects of health tech and more in this can’t miss show! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!
Great content
Looking forward to hearing more!
Smart and Aproachable
These folks are crafting great conversations and good production around relevant topics. Love the variety and little bits of personality thrown in to keep it real. I highly recommend!