Healthcare Marketing and a Shifting World Marketing Gets Real

Businesses are forced to take a look at their marketing messaging when surprises of any severity occur. To ensure that they are not putting any customer relationships in danger, businesses have to pull back the reins on their marketing efforts in certain situations–from industry speedbumps to global pandemics!

While this is understandable, it can also be quite detrimental to a company's bottom line. So, what is the right way to handle marketing during unforeseen circumstances? And what should you avoid doing?

Meg Hoyecki serves as Vice President of Marketing, leading go-to-market strategy, communications, and voice-of-customer initiatives for SOC Telemed. Meg brings 15 years of healthcare marketing expertise and has been part of SOC Telemed’s leadership team since 2017. Prior to SOC Telemed, Meg led marketing teams at high-growth companies including Ciox Health and Optum, specializing in creating awareness and demand in new markets with innovative solutions. Meg has a plethora of experience marketing in a chaotic market, and has many stories to share highlighting what it takes to make messages stick with patient-first prospects.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Meg about some of their “Oh Shit” moments in their career, including the headaches that happen when a healthcare company goes public and needs to set up a BDR team during a global pandemic! The group also discusses how messaging has grown evermore important at a time where buyer expectations and needs can change at the drop of a hat.