27 episodes
Healthy Brand with Howie Chan Howie
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- Education
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5.0 • 11 Ratings
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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EP. 26 Debunking Myths & Building Brands: Practical Lessons About Inclusion at Work with Mita Mallick
Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnson & Johnson and more. Mita is also the cohost of the popular podcast, The Brown Table Talk, part of the LinkedIn Podcast Network. She is also an author - Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace (coming out on October 3, 2023), pre-order below!
Learn more about Mita
· LinkedIn
· Entrepreneur
Pre-Order
Amazon
Lessons
How inclusion activates brandEmployees - the forgotten consumerDeep diving into three myths from the bookRace privilege and self-educationToxic leaders and systems of equityPay inequities and the no-negotiation ruleTips on building a personal brand while working for corporationsThe discipline and process of book writingThe ‘aha’ in Mita’s life journey
Episode website URL:
https://www.healthybrandconsulting.com/podcast/mitamallick-ep26
Connect with Howie:
LinkedIn
How I can Help You
Boost your personal brand & charisma: Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching -
EP. 25 Tales From the Hip-Hop Brand Strategist: Connecting Fashion, Music, & Strategy with Wes Henstock
Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier.
In this episode, we dive into his journey and key pieces of wisdom for anyone interested in the world of brand.
WARNING: Explicit, entertaining, and educational
In this episode:
The importance of strategy in the creative processThe power of strategy show & tellMisconceptions about brand strategy Workshops are critical to the alignment of the componyTips on running an amazing workshop The Obituary TechniqueThe purpose of having a purposeHow strategy should be like Hip-HopChallenges in the healthcare industry
Work with Howie:
Healthy Brand Consulting
Connect with Howie:
LinkedIn
Twitter
Instagram
TikTok
How I can Help You
Boost your personal brand & charisma: Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching -
EP. 24 Don’t Leave Meaning on the Table – A Conversation on Healthcare, Purpose & Brand with Nathan Goldstein
I had a fascinating discussion with Nathan Goldstein, Founder and CEO of Duo Health, a new kind of medical group serving patients with chronic kidney disease about all things healthcare and brand. As a highly successful executive and entrepreneur, Nathan shares his views about how to build organizations that can make a practical difference in healthcare.
Learn more about Nathan:
LinkedInDuoHealth.com Other Resources:
Book mentioned in the podcast: A Paradise Built in Hell by Rebecca Solnit
Topics:
Duo Health, a new kind of medical group that promises to be by your sideIf you don’t have a brand, you can’t scale Think behaviors NOT cultureDevelop mavericks not renegades through organizational identityDon’t make promises you can’t keep – ie. transforming healthcareServe EVERYONE, don’t leave money but most of all meaning on the tableHealth equity doesn’t happen on its ownBrand is relationships and relationships grow at the speed of trustStrategy is defining the obstacles that are in your wayWays I can help you:
Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandHow I can Help You
Boost your personal brand & charisma: Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching -
EP. 23 A Contrarian’s View on Branding - How to See, Think, & Do Different with Ulli Appelbaum
In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.
Learn more about Ulli
LinkedInhttps://first-the-trousers.com/ Other resources
The brand positioning workbookPositioning method cardsBrand positioning courseLessons
Ulli’s journey of becoming a contrarianHow to protect the core business while disrupting itShepherding the brand from the POV of the customersThree ways to thrive as a contrarianCuriosity of a contrarian - hold strong opinions looselyLearn from failures and don’t hesitate to change your mindDiscussions and stories about Hallmark, Bud Light and Wrigley Episode website URL:
https://www.howiechan.com/blog/podcast-ulliappelbaum-ep23
How I can Help You
Boost your personal brand & charisma: Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching -
EP. 22 Using the Power of Archetypes to Transform Organizations & Build Brands with Margaret Hartwell
Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands.
Learn more about Margaret
LinkedIn
Twitter
https://www.archetypesinbranding.com/
http://liveworkcoaching.com/
Book
Archetypes in branding
Lessons
The definition and power of archetypesEvolution of archetypes is not just expected, but neededStereotypes are reductive and archetypes are expansiveDon’t use archetypes as personas – focus on the organizationThe pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guideTechniques to warm up a group for an archetype workshopThe critical litmus test for any engagement
Ways I can help you:
Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
LinkedIn
Twitter
Instagram
TikTok
How I can Help You
Boost your personal brand & charisma: Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching -
EP. 21 A Creative & a Strategist Walk Into a Studio: Creating Desire in Brands with Meg Beckum & Paul Collins
In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.
Learn more about Meg and Paul:
Meg LinkedIn
Paul LinkedIn
Elmwood
Lessons
Strategy needs to be provocative by having a point-of-viewChoose debate over framework, conflict over complianceMake healthcare brands desirable through emotional rewardsGet strategic inspiration in the arts and culture instead of peersHow to be a super star creativeThe epiphanies of Paul and Meg during a pivotal moment of their livesEpisode website URL:
https://www.howiechan.com/blog/podcast-megandpaul-ep21
Ways I can help you:
Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandConnect with Howie:
LinkedIn
Twitter
Instagram
TikTok
How I can Help You
Boost your personal brand & charisma: Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching
Customer Reviews
Healthy Dose of Insight!
There’s a ton of valuable information on leadership and strategic career growth in Episode 5 - an area that needs more attention in the workplace. Howie and Geoff discuss it in away that speaks to people at all levels. Listen and learn! Now I need to catch up on the other episodes!
Great episode with Abenaa Hayes
Great topic and a fabulous storyteller! Look forward to more episodes!
stories from the field and great questions
As a medical device professional I appreciated how Howie’s line of questioning and choice of guest made this an interesting interview for anyone in the industry. I especially like real stories from the field. The example here being the observation of how the CT scan ‘manual hand off’ was innovated upon.