Healthy Paranoia Podcast Beasley Media Group

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with marketing and advertising thought leader Michael Solomon. 

They discuss the walls that are obstructing the view and preventing real view of the marketing possibilities and dive into the learning’s from Solomon’s book, Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer.

Additionally, they cover…


Customers don’t like to be put into categories
Today the customers drive the marketing train
The omni-channel consumer
The importance of getting out of the office and meeting your brand’s customer

Learn more about Michael Solomon, get information on his many books and consumer insights at https://www.michaelsolomon.com/

 

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with authors of the new book “Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive,” Geoff Tuff and Steven Goldbach of Deloitte Consulting LLP.

They discuss how companies can successfully adapt to change and while it may not feel risky, learning that doing the same thing is more risky than doing something different. The less risky thing is to try something different in a small way to see if it works.

Additionally, they cover…


How business got into the habit of following best practices
In a world where linear change is no longer the norm, how do you managing risk
The importance of leaders who want change must provide the underlying motivation for change
Case studies including Edible Arrangements, Levis and Amazon.

 

Order you book now at Amazon.com.

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with writer, speaker and advisor Tom Asacker.

 

They talk about an array of topics including the Business of Belief, the internet as an evolution of “channels,” the dance of desires and how it animates the marketplace and how there really aren’t any barriers to innovation.

 

Learn more about Tom, his books, speaking engagements and podcasts on his website: https://www.tomasacker.com

 

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with Gary Shapiro, President/CEO Consumer Technology Association

They talk about Gary’s love of science fiction, companies that excel as “Future Ninjas,” smart cities and leadership.

Gary Shapiro’s new book, Ninja Future is available now on multiple platforms and in hardcover.   

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with John Moon, Managing Director, Strategic Partnerships at Honda Innovations.

John shares the exciting advancements that Honda is making on improving the driver and passenger experience inside vehicles via their new Dream Drive initiative.

Partnering with brands like Lego, DC Comics, Yelp, Grub Hub, Glimpse, Adam Tickets, Chevron and many more, we learn how Honda is working to safely bring service to the driver's experience inside of Honda vehicles.

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, talks with Ben Arnold, Senior Director/Innovation & Trends at the Consumer Technology Association (CTA).

One of the big events that CTA produces is annual Consumer Electronics Show (CES) in Las Vegas.

Topics Buzz and Ben discuss in this episode include:


Trends that will be spotlighted at CES 2019
Autonomous vehicles and what progress is being made in this space
Audio hardware and its importance to a consumer’s life
What broadcasters should understand about AI