20 min
Hear.com's Nadine Fuller on Nurture Customer Journeys and Quality of Life The One to One Consumer Marketing Podcast
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- Marketing
Max speaks with Nadine Fuller, Sr. Director, CRM & Customer Activation at hear.com. They discuss hear.com's strategy for communication that includes choosing the right content, channel, and timing, as well as how to keep customers engaged when there may be years between purchases. They also talk about the importance of testing, the challenges and opportunities of today's many channels, and what tools hear.com uses for effective CRM.
Topics discussed:
The marketing strategies required to sell a product that people need but don't necessarily want.
How hear.com approaches their customer communication, including choosing the right segment, content, channel, and timing.
Why you still need to stick with basic marketing principles, whichever CRM tool you're using.
How constantly-changing channels and partners are hard to navigate, but also present more opportunities as well.
How hear.com uses SMS to interact with and deliver value to their customers.
Strategies for long-term customer retention and the unique challenges marketers have when sales might be seven years apart.
Advice for marketers, including how you can accelerate your marketing program through testing.
Max speaks with Nadine Fuller, Sr. Director, CRM & Customer Activation at hear.com. They discuss hear.com's strategy for communication that includes choosing the right content, channel, and timing, as well as how to keep customers engaged when there may be years between purchases. They also talk about the importance of testing, the challenges and opportunities of today's many channels, and what tools hear.com uses for effective CRM.
Topics discussed:
The marketing strategies required to sell a product that people need but don't necessarily want.
How hear.com approaches their customer communication, including choosing the right segment, content, channel, and timing.
Why you still need to stick with basic marketing principles, whichever CRM tool you're using.
How constantly-changing channels and partners are hard to navigate, but also present more opportunities as well.
How hear.com uses SMS to interact with and deliver value to their customers.
Strategies for long-term customer retention and the unique challenges marketers have when sales might be seven years apart.
Advice for marketers, including how you can accelerate your marketing program through testing.
20 min