Welcome to the Hear Me Raw podcast hosted by Virginia Girtz, Head of Digital Marketing at the Pull Agency.
In this unedited, raw (and at times rowdy) podcast, Virginia will aim to give brands and businesses the power to implement and run effective performance marketing campaigns themselves.
This podcast isn't for the faint hearted though. Our fiery, red-headed digital expert will challenge you to be brave, be optimistic and step out of your comfort zone to make a real impact on your business. So be prepared for some tough love and at times the occasional F-bomb.
Virginia comes to you with over 10 years experience in the digital world and leads a team of digital natives at the award-winning Pull Agency.
How To Run Effective Paid Search Campaigns
In this episode I have two guest speakers; Brad Girtz who is Senior Account Director at digital agency Digiconomy and Fran Salino who is Campaign Manager at The Pull Agency. Both Brad and Fran have years of experience in paid search campaigns and both come at this episode with different techniques and backgrounds to share with you.
In this episode, we discuss which channel is best; Google vs Bing, what tools Brad and Fran use when looking for new keyword opportunities, what metrics you should be looking at and analysing through your campaign performance, and finally how Brad and Fran optimise their campaigns through campaign setup, bidding strategies and ad copy.
There are lots of tips in this episode that you can take away to help optimise your campaigns, or to give you ideas on how to run a more effective paid search campaign.
Getting Started on Social Media Advertising
In this episode I have guest speaker Ben Waterhouse with me to talk about getting started on social media advertising. Ben is The Pull Agency's Social Media Manager and is certified on the Facebook Blueprint certification - so the ideal guest host for today's show!
In this podcast we share some tips and tricks on how to launch a social media campaign. If you're brand new to social media advertising or you're just not quite sure how to choose the right channel or setup the best audience, then this podcast should be the right fit for you.
How to get you started on SEO
A 101 overview on what SEO is, things you should know, and what you should be implementing to get your website more visible on search engines.
Whether you're new to digital marketing and need to know what to do in SEO, or if you lead a team of digital experts and need a SEO tune up, this is the podcast for you!
This podcast is being hosted by Virginia Girtz, Head of Digital Marketing at The Pull Agency. Virginia comes to you with 10 years experience in the search marketing world. She has worked for brands in education, SaaS, health & beauty and lifestyle.