Heart-Head Alignment: How She Left Accounting to Own a Gym | Tina Hegna, Burn Boot Camp Maple Grove MN

She always knew she wanted to be an entrepreneur. She just needed something worth building. Tina Hegna spent over a decade in corporate accounting — not because she'd given up on that dream, but because the right application hadn't found her yet. Then she walked into a Burn Boot Camp class as a member, and everything clicked.

What happened next was anything but simple — one franchise became three, a pandemic tested everything, and an intentional decision to scale back to one location turned out to be the most strategic move she ever made. In this conversation, Tina unpacks the full journey: the financial realities of franchise ownership, what her accounting background did and didn't prepare her for, and the heart-head alignment framework she uses to make every major decision in business and in life.

WHAT YOU WILL LEARN:

• [00:10:00] The franchise approval process, funding options, and what to expect in the FDD 14-day blackout period
• [00:18:27] The real cost to open a Burn Boot Camp franchise — and why construction costs can swing the number dramatically
• [00:20:34] Short and long-term financial considerations every franchise owner needs to think through before signing
• [00:24:38] Managing part-time shift workers, building culture, and navigating HR from scratch
• [00:27:55] The heart-head alignment framework Tina uses to make clear decisions
• [00:29:53] What her husband Harlan and sister Stephanie each identified as her greatest strengths

GUEST REFERENCES

• Brené Brown — 'The Gifts of Imperfection' — Amazon link
• Start Strong: Free Week at most Burn Boot Camps - sign up using Burn links below.

CONNECT WITH BURN BOOT CAMP MAPLE GROVE

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Website: https://locations.burnbootcamp.com/locations/maple-grove-mn/

Burn Boot Camp location finder and Start Strong Free Week details: https://burnbootcamp.com/

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