“It’s sometimes hard to be overly playful and deliver a clear message. I usually tell clients to err on the side of just being very clear first.” - Heather Dileepan
Authenticity is Addictive 008: How to Position Your Personal Brand Cha-ching! That’s the sound you expected to hear after you finally launched your business, but instead, it’s been nothing but crickets. What gives?! It could be a positioning problem. In this episode, Heather Dileepan shares her journey from salaried marketing professional to solopreneur business owner and how investing in her personal branding gave her business the fuel it needed to take off.
Heather Dileepan is a Conversion Copywriter and the Chief Website Wizard behind HD Copywriting. She loves applying big picture strategy and a bit of marketing elbow grease to website projects to help her clients connect more authentically with leads, tighten their sales funnel, and pitch their services with swagger.
Join us for our conversation, where we discuss:
→What sparked her desire to leave behind a comfortable-on-paper career
→Why it’s important to set your own standard for business success
→How to overcome your fear of putting yourself out there so that your business can grow
→Leverage your unique skill set to differentiate yourself from your peers
→The connection between your personal brand and your web copy
→Why it’s important for your audience to see themselves in your brand
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