"Logistics are not where events are, it's in the strategy ..."

Heather Mason [EP 146] why strategy is most important with regards to events, surviving a stroke at age 40, and why an abundance mindset and niche focus is needed. 

Show Notes:

4:33 - What inspired Heather to major in journalism and marketing. 

5:27 - The five people who changed Heather's life. 

7:15 - The Chronicles of Narnia.

11:28 - The lesson of Kodak, marketing and fear. 

14:00 - Leaving Charles Schwab with $1400 in the bank. 

15:38 - Heather's definition of fear. 

18:16 - "Logistics are not where events are, it's in the strategy ..."

23:46 - The Surefire Girls Conference.

27:06 - Abundance and niche focus. 

30:38 - Why Heather is excited about what is going on in the event industry. 

36:08 - Having a stroke at age 40. 

41:50 - Improving writing skills. 

42:53 - "You can't move faster than life is going to let you ..."

How to reach Heather: Website | Linkedin 

Book Recommendations:

The Popcorn Report - Faith Popcorn

The Tipping Point - Malcolm Gladwell