8 episodes

We connect the worlds of marketing and human resources to help business thrive, brands resonate and employees succeed.

Employees deliver on your brand promises to your customers. How do employees feel about your brand? Do they experience the brand in reality? Are they empowered to deliver to your customers?

Marketing & Human Resources need to connect and align their strategies to drive top-line revenue growth for an organization and create competitive advantage in the marketplace. We make that happen!

HeatherP Solutions heatherpsolutions

    • Business
    • 5.0 • 1 Rating

We connect the worlds of marketing and human resources to help business thrive, brands resonate and employees succeed.

Employees deliver on your brand promises to your customers. How do employees feel about your brand? Do they experience the brand in reality? Are they empowered to deliver to your customers?

Marketing & Human Resources need to connect and align their strategies to drive top-line revenue growth for an organization and create competitive advantage in the marketplace. We make that happen!

    HayStack Got Bigger

    HayStack Got Bigger

    In this episode of Mavens & Misfits, we explore how the current environment of increased need for some talent by an expanded number of businesses means the haystack to find great talent got bigger.  But there are no additional needles.  

    • 22 min
    HPS Mavens: Fixing A Broken Employer Brand

    HPS Mavens: Fixing A Broken Employer Brand

    Heather Polivka & Chris Gustanski explore what employers can do to fix a broken employer brand

    • 32 min
    Sea of Sameness Episode 5: LATAM Part II

    Sea of Sameness Episode 5: LATAM Part II

    We explore some recommendations for addressing Employer Branding and Corporate Branding in LATAM in this second part of the LATAM Sea of Sameness, overall #5 in the Sea of Sameness series.  

    • 25 min
    Hedge Your Bets

    Hedge Your Bets

    In a new series called "Mavens & Misfits", Chris Gustanski and Heather Polivka explore topics around talent, marketing, and more.

    This episode is called "Hedge Your Bets" as we explore what companies need to be thinking about to keep their top talent in 2021.  

    • 24 min
    Sea of Sameness: Latin America

    Sea of Sameness: Latin America

    In this episode, featuring special guest Gabriella Torres, we explore the Sea of Sameness in Employer and Corporate Branding, and how that plays out in Latin America.

    • 28 min
    Sea of Sameness: The Talent Experience

    Sea of Sameness: The Talent Experience

    We continue our exploration of the Sea of Sameness in both Employer Branding and Corporate Branding, looking at the experience of candidates and employees alike.  

    • 20 min

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