We connect the worlds of marketing and human resources to help business thrive, brands resonate and employees succeed.
Employees deliver on your brand promises to your customers. How do employees feel about your brand? Do they experience the brand in reality? Are they empowered to deliver to your customers?
Marketing & Human Resources need to connect and align their strategies to drive top-line revenue growth for an organization and create competitive advantage in the marketplace. We make that happen!
HayStack Got Bigger
In this episode of Mavens & Misfits, we explore how the current environment of increased need for some talent by an expanded number of businesses means the haystack to find great talent got bigger. But there are no additional needles.
HPS Mavens: Fixing A Broken Employer Brand
Heather Polivka & Chris Gustanski explore what employers can do to fix a broken employer brand
Sea of Sameness Episode 5: LATAM Part II
We explore some recommendations for addressing Employer Branding and Corporate Branding in LATAM in this second part of the LATAM Sea of Sameness, overall #5 in the Sea of Sameness series.
Hedge Your Bets
In a new series called "Mavens & Misfits", Chris Gustanski and Heather Polivka explore topics around talent, marketing, and more.
This episode is called "Hedge Your Bets" as we explore what companies need to be thinking about to keep their top talent in 2021.
Sea of Sameness: Latin America
In this episode, featuring special guest Gabriella Torres, we explore the Sea of Sameness in Employer and Corporate Branding, and how that plays out in Latin America.
Sea of Sameness: The Talent Experience
We continue our exploration of the Sea of Sameness in both Employer Branding and Corporate Branding, looking at the experience of candidates and employees alike.