6 episodes

When it comes to emailing your list, does any of this sound familiar?

"I don’t wanna be sleazy, spammy, or annoying”
“I’m not good at copywriting and I don’t have the energy to write super long emails”
“I can create content but when it comes to email, I get major writer’s block”
“I don’t have time to consistently send out emails every day”
“My list is tiny, so what’s the point?”

I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sell your offers, make your marketing more sustainable (and less of a grind), then Hella Delicious Emails is the podcast for you!

I’ll be diving into how to sell your offers in email (without sounding like a bug a boo), effective yet easeful email strategies (even if you have a tiny email list), and how to attract YOUR people who want to work with you onto your email list (without spending a dolla on ads).

I’m Allison Carpio, author, marketing consultant, and copywriter. I’ve helped marketers and business owners of all flavors from service providers and coaches all the way to B2B software businesses sell their offers with email. If you’re hungry for more growth and sustainability in your marketing, come into my kitchen and let’s cook up some Hella Delicious Emails!

Hella Delicious Emails Allison Carpio

    • Business
    • 5.0 • 11 Ratings

When it comes to emailing your list, does any of this sound familiar?

"I don’t wanna be sleazy, spammy, or annoying”
“I’m not good at copywriting and I don’t have the energy to write super long emails”
“I can create content but when it comes to email, I get major writer’s block”
“I don’t have time to consistently send out emails every day”
“My list is tiny, so what’s the point?”

I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sell your offers, make your marketing more sustainable (and less of a grind), then Hella Delicious Emails is the podcast for you!

I’ll be diving into how to sell your offers in email (without sounding like a bug a boo), effective yet easeful email strategies (even if you have a tiny email list), and how to attract YOUR people who want to work with you onto your email list (without spending a dolla on ads).

I’m Allison Carpio, author, marketing consultant, and copywriter. I’ve helped marketers and business owners of all flavors from service providers and coaches all the way to B2B software businesses sell their offers with email. If you’re hungry for more growth and sustainability in your marketing, come into my kitchen and let’s cook up some Hella Delicious Emails!

    Email Is Like A Dessert Menu

    Email Is Like A Dessert Menu

    Think about going out to dinner. The server clears your plates, then presents the dessert menu, even if you didn’t ask for it. Maybe you were thinking of dessert. Maybe you weren’t thinking about dessert, but seeing the menu gave you some ideas. Maybe you weren’t interested.
    Emails are like that. You are the server, presenting the menu and tempting your guests. They might be interested, or not, but how will they know what you’re offering without a menu?
    Email marketing is a classic, solid strategy that’s sustainable, much more so than cranking out hundreds of reels. It builds relationships with your audience on a deeper level. When someone joins your email list, it’s like they're joining you for a private one-on-one dinner.
    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ (https://helladeliciousemails.com/).
    Say hi on IG https://www.instagram.com/allisoncarpio/?hl=en (@allisoncarpio)! I’d love to hear from you!
    Music credit: Beatitude by Mountaineer
    A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

    • 12 min
    Email Makes Marketing More Sustainable

    Email Makes Marketing More Sustainable

    Next time you get stuck in the social media hamster wheel, ask yourself if the vanity metrics like comments and likes are actually translating to sales. What does your sales funnel point to?
    Social media is fun, but more engagement doesn’t necessarily mean more sales. The algorithm is always changing and you can’t really measure the right metrics. With email, you can tell which ones actually get more sales, and it’s far less likely to get lost in the algorithm than a social post is.
    People are more likely to buy from your emails. They have given you permission to email them and when someone reads an email, they’re not just scrolling by hitting like. They are giving your email their full attention.
    Most importantly, you own your email list. If socials go down again, or your page gets shut down for some reason, the platform owns your followers. Your email list is always your email list.
    But, why don’t people use their email lists then? Listen in as I talk through those blocks.
    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ (https://helladeliciousemails.com/).
    Say hi on IG https://www.instagram.com/allisoncarpio/?hl=en (@allisoncarpio)! I’d love to hear from you!
    Music credit: Beatitude by Mountaineer
    A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

    • 19 min
    Why Are People Afraid To Sell In Email?

    Why Are People Afraid To Sell In Email?

    Are you worried about coming off as spammy, sleazy, or annoying in your emails? This episode is for you. We’re going to dive into the main reasons people don’t sell consistently in their email lists.
    There are plenty of big retailers out there who are being legitimately annoying. They bombard you with catalogs and coupons with no storytelling or connection whatsoever. That’s not us.
    They’re afraid they have nothing to say - but that’s not true at all! Don’t get hung up on writing the perfect thing, or writing for the trolls, or the fact that you don’t think you’re a writer. The people that opted in are interested in what you have to say.
    Not knowing what to do or how to get started. Honestly, don’t let the tools block you from getting started.

    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ (https://helladeliciousemails.com/).
    Say hi on IG https://www.instagram.com/allisoncarpio/?hl=en (@allisoncarpio)! I’d love to hear from you!
    Music credit: Beatitude by Mountaineer
    A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

    • 16 min
    The Top 4 Myths of Email Marketing

    The Top 4 Myths of Email Marketing

    I hear a lot of myths about email marketing and frankly, they’re not true! Time to bust those myths!
    Myth #1: If you don’t email every day, people will forget about you. Worse, they’ll get mad at you. Truth: If you’ve built relationships, they’ll welcome you back no matter what. I take breaks from emailing my list all the time, but there are systems in place that keep the welcome sequence going.
    Myth #2: You have to have a “big enough” list in order to start emailing. What matters is that you’re building a relationship with people who are truly interested in what you do. It matters that your lead magnet is aligned with your offerings, so people coming into your list will actually be interested in what you offer.
    Myth #3: Your emails have to be a certain length to be effective. Truth: Say what you need to say, as long or short as it takes.
    Myth #4: You have to twist the knife in every email. Now, you do want to connect emotionally and touch on pain points, but let’s not use knives on our customers, okay?
    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ (https://helladeliciousemails.com/).
    Say hi on IG https://www.instagram.com/allisoncarpio/?hl=en (@allisoncarpio)! I’d love to hear from you!
    Music credit: Beatitude by Mountaineer
    A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

    • 13 min
    Email Is Your Crucial Ingredient

    Email Is Your Crucial Ingredient

    A couple of weeks ago I was making chicken adobo with my sister and cousin and although the recipe is simple, there are lots of different variations. Each ingredient has its role in the flavor profile. It’s the same thing in your email marketing. Your recipe for your email strategy won’t look exactly like someone else’s, and that’s ideal.
    Build your marketing strategy understanding the role that your email ingredient plays in the flavor of your brand.
    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ (https://helladeliciousemails.com/).
    Say hi on IG https://www.instagram.com/allisoncarpio/?hl=en (@allisoncarpio)! I’d love to hear from you!
    Music credit: Beatitude by Mountaineer
    A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

    • 15 min
    Ready For Some Hella Delicious Emails?

    Ready For Some Hella Delicious Emails?

    When it comes to emailing your list, does any of this sound familiar?
    "I don’t wanna be sleazy, spammy, or annoying”
    “I’m not good at copywriting and I don’t have the energy to write super long emails”
    “I can create content but when it comes to email, I get major writer’s block”
    “I don’t have time to consistently send out emails every day”
    “My list is tiny, so what’s the point?”


    I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sell your offers, make your marketing more sustainable (and less of a grind), then Hella Delicious Emails is the podcast for you!


    I’ll be diving into how to sell your offers in email (without sounding like a bug a boo), effective yet easeful email strategies (even if you have a tiny email list), and how to attract YOUR people who want to work with you onto your email list (without spending a dolla on ads).


    I’m Allison Carpio, author, marketing consultant, and copywriter. I’ve helped marketers and business owners of all flavors from service providers and coaches all the way to B2B software businesses sell their offers with email. If you’re hungry for more growth and sustainability in your marketing, come into my kitchen and let’s cook up some Hella Delicious Emails!

    • 3 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

AHK Business Management ,

Making email marketing fun again

A whole podcast devoted to email - sign me up! Chef Allison has done it again! Her metaphor for writing emails and linking to how we experience food makes email writing tangible. You can’t help but nod along and feel inspired to go off and write emails after listening to each episode. Allison brings her years of email and copy experience to the table and makes you feel like you too can use email to grow your business. Grab some snacks while you listen and get writing!

brensocial ,

Love this podcast!

First, I’m stoked for a podcast all about the best marketing out there: emails!!The core of a good marketing strategy is emails, and I love how Allison breaks them down in a way that’s doable and fun!! I’ve already picked up a couple of ideas I can’t wait to go implement!!

sonatina26 ,

Finally! A smart marketing podcast by a Filipina

As another Filipina copywriter, I LOVE Allison’s approach to copy and email marketing. She makes it SO EASY to understand sustainable email conversion strategy and make deeper connections with your audience with fun food analogies. Listen to Allison! She knows her stuff 💪🏼 Move over, bro marketers and boss babes. We don’t want no scrubs.

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