Why should you invest in truly knowing your customer? What's the benefit of being customer-centric as an organisation?
We are absolutely convinced that the winners of the future are the companies that put their customers first in absolutely everything that they do. And I can tell you this over and over again, still, it's my opinion. Together with Espree, we are exploring great customer experience stories in an industry that absolutely needs to understand customers, they thrive on truly understanding what is driving a generation, what makes them happy. For Season One we investigate the Fashion Industry!
We talked to brands, young and old, from all over the globe, including Zappos, Levi's and Element. We specifically talked to brands that managed to turn their brands into a lifestyle, part of a scene, part of their customers' life.
Listening to our podcast will give you inspiration. Listening to these insider stories will help you understand the real value of putting your customers first.
STOP THE FALSIFIED CUSTOMER EXPERIENCE - VIDI CAMERAS
ViDi founder Tanner Yarro witnessed a scene while leading a youth trip that forever changed the direction of the ViDi brand. When one youngster, McKinley, was teased and laughed at for having an inexpensive, “off-brand” action camera, Yarro saw an opportunity. Why not split the profit margin of the basic action camera business model with the end consumer, and make the cheaper brand “cool,” with the help of pro athletes who are often no strangers to low income upbringings?
Afends - Customer service via Live Chat in e-commerce - Hello Customer Podcast / Season One / Fashion
In the first episode of the Hello Customer Podcast, Espree interviews Cassy Miller-Crispe on how Afends provides customer support through live chat and integrates the community and its customers with the brand. Tune in to get a sneak peek into Afends’ plans to take its customer service to the next level and how it is working on connecting with its customers.
Customer First @ Volcom: from sports brand to popular culture
The quest for spiritual intoxication… No, it’s not a cult. It’s the driving force behind lifestyle apparel brand Volcom. The company started in 1991 with a passion for surfing, skateboarding, and snowboarding, and they continue to convey just how strongly these sports are intertwined with self expression.
Osiris - 'Thinking outside the shoe box', Listening to connect with customers - Hello Customer Podcast / Season One / Fashion
For Brian Reid, founder of Osiris, incredible sneakers are not a commodity. Each pair is a piece of art. And to continually find inspiration for his art and craft, he travels the world, watching, listening, and most importantly -- skating. It’s the only way he has discovered to stay true to the “16-year-old” at heart so he can continue to connect with his customers even at age 40.
MeUndies - Creating intrigue to skyrocket becoming a top brand - Hello Customer Podcast / Season One / Fashion
As a company that has to talk to people about their underwear (awkward), customer experience is at the tip-top of the priority list for globally growing brand MeUndies. How do they keep it lighthearted and memorably awesome?
Element - Do well by giving back (and being an environmentally conscientious brand) - Hello Customer Podcast / Season One / Fashion
Growing up in an urban environment in a difficult household, Element founder Johnny Schillereff discovered comfort in the artistic expression of skateboarding and other street culture. Emerging as a successful skateboarder and artist, he found himself bombarded with branded items and gear. He intuitively sensed that if he were to have a company, he would treat the branding a little differently. He received all this stuff, but what did it mean? What were they trying to say and who were the people saying it?
Really interesting, fun show. Espree is a great host, and I always come away learning something new.
Such a gift to host this show
I am super grateful to have connected with amazing brands. They generously shared their love and insights. Proud of the "Hello Customer" podcast :-)
Customers > Connection > Cash
Absolutely brilliant focus for a podcast with a rockstar lineup to boot. Living in Los Angeles, I was hooked by the MeUndies interview as their marketing and customer experience has been endlessly facinating to see develop. Definitely one I will be listening to for some time to come.