Hello [FIRST NAME]
![Hello [FIRST NAME]](/assets/artwork/1x1.gif)
How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]? Technology has gotten smarter, but marketing — and the people it’s geared toward — generally aren’t benefiting from it. In fact, our industry seems to be losing its humanity in a lot of ways — and Automation Gone Wild™ is just the tip of the iceberg. But some marketers believe there’s more to this business than worshiping at the feet of the algorithm — and three of us are going to sit down regularly to talk about it. Join StoryBrand Certified Guides Paige Worthy, Matt Banker of Banker Creative, and David Hepburn of Hepburn Creative LIVE for a lunch-hour conversation about the ways marketing can be empathetic, ethical, and effective all at once. Hosted on Acast. See acast.com/privacy for more information.
Episodes
- 5 Episodes
Challenge Accepted!
08/23/2022
In marketing jobs it’s so easy to get caught up in “this is how it has always been done” - kudos to this podcast for inviting us to see another path! At the end of the day I can turn the snow globe and say, “yes, I want to make money but I’m also here to advocate on behalf consumers so they get legitimate information, can be empowered to choose brands, and be treated with care.”
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- CreatorHello [FIRST NAME]
- Years Active2K
- Episodes5
- RatingExplicit
- Copyright© Hello [FIRST NAME]
- Show Website