5 episodes
Hello [FIRST NAME] Hello [FIRST NAME]
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- Business
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5.0 • 6 Ratings
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How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]?
Technology has gotten smarter, but marketing — and the people it’s geared toward — generally aren’t benefiting from it.
In fact, our industry seems to be losing its humanity in a lot of ways — and Automation Gone Wild™ is just the tip of the iceberg.
But some marketers believe there’s more to this business than worshiping at the feet of the algorithm — and three of us are going to sit down regularly to talk about it.
Join StoryBrand Certified Guides Paige Worthy, Matt Banker of Banker Creative, and David Hepburn of Hepburn Creative LIVE for a lunch-hour conversation about the ways marketing can be empathetic, ethical, and effective all at once.
Hosted on Acast. See acast.com/privacy for more information.
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Marketing During Times of Tragedy & Turmoil
It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it.
As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?
Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual.
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Hosted on Acast. See acast.com/privacy for more information. -
How To Be Less Skeezy on LinkedIn
LinkedIn is a great place to be if you’re looking to connect with other professionals (both future clients and peers in your industry), but the LinkedIn pitch slap in your DMs is one of the most annoying things. Does your LinkedIn experience have to be mostly SPAM messages and business bros telling you to hustle more, or is there a better way to use LinkedIn? Matt leads a discussion on how he uses it for networking, prospecting, and content marketing in a non-skeezy way.
Hosted on Acast. See acast.com/privacy for more information. -
Unlock A Larger Audience with Accessibility
Do you ever feel like your marketing should be reaching more people? Unlock a larger audience for your business or organization with better accessibility. On this week's episode of the Hello [First Name] podcast, David, Paige and Matt dig into tools you can use right now to be less invisible.
Learn why accessibility is so important and how to use it in your videos, social media, copywriting, websites and more.
Hosted on Acast. See acast.com/privacy for more information. -
Dark Social
As platforms have matured, they’ve become worse: more ads, more gaming the algorithms & reviews, more noise, more spam. Your customers are turning elsewhere to inform their buying decisions.
During the pandemic, connections to communities like private Slack channels, Facebook groups, Reddit communities, and mastermind groups have grown stronger. But these places are “Dark” to marketing analytics and attribution software, and most marketers are ignoring them.
In this episode Matt explains why marketers need to take “Dark Social” seriously, and digs into ways to update your marketing tactics better match the evolving buyers' journey that your customers are on.
Hosted on Acast. See acast.com/privacy for more information. -
Consent in Marketing
Paige leads a deep dive discussion into how brands can better incorporate consent into their marketing efforts. We talk about some of the less than ideal ways that brands insert themselves into our lives, the tension between what is considered "best practice" and how to treat fellow humans with actual respect, and areas where your customers have given "implied consent" to be marketed to and whether that's enough. It's a nuanced conversation on an important topic.
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
Challenge Accepted!
In marketing jobs it’s so easy to get caught up in “this is how it has always been done” - kudos to this podcast for inviting us to see another path! At the end of the day I can turn the snow globe and say, “yes, I want to make money but I’m also here to advocate on behalf consumers so they get legitimate information, can be empowered to choose brands, and be treated with care.”