Her Life By Design is a podcast that discusses all things influencer marketing, creating a career online, navigating life as an ambitious female and much more.
Your host is Christina Galbato - social media influencer, creative entrepreneur and online educator. Join her each week to gain the strategies and motivation you need to create a life and career entirely of your own design.
How to Become a Freelance Social Media Manager with Nadine Rohner
Are you ready to create a career you love and live life on your own terms? Do you have a healthy obsession and a knack for social media? Nadine Rohner is a social media expert who teaches women from all over the world how they can create their own freedom and live the life they want by becoming a freelance social media manager through her mentorship program, The Social Shells. It's Nadine’s dream to create a movement of free spirits who believe that there is more in this world than sitting behind a desk all day.
Nadine joins the podcast to discuss what it takes to become a freelance social media manager, what a social media manager does, how to set your rates, tips for landing your first client, how to develop a strategy tailored to your client’s needs, and what makes a good social media manager.
[1:59] Who is Nadine and how did she start The Social Shells
[7:17] General tasks of a social media manager
[12:50] The first tasks you should start with as a social media manager
[17:01] Tips for landing your first client
[21:34] How to set yourself up as an exceptional social media manager
[25:49] Setting your rates and pricing your services
[29:39] Transitioning from social media manager to course creator
[35:34] About The Social Shells course
Check out the Social Shells: https://thesocialshells.com/
Hiring, Delegating, and Building Team Culture w/ Sandra Booker
Your business is scaling and you’re in desperate need of a helping hand. But hiring, delegating, and building team culture are just a few of the hardest things when it comes to entrepreneurship. If you’re ready to build your team and outsource some tasks but just don’t know where to start, this episode is for you.
Sandra Booker is an online business manager and founder of Any Old Task, an online business management agency that helps entrepreneurs run their businesses more smoothly. She joins the podcast today to share actionable tips on hiring, delegating, and managing your team. Sandra shares valuable insight into how to get clear on what you need to outsource, getting over mindset blocks when it comes to investing and growing your team, how to avoid hiring the wrong person, and so much more.
[04:17] Difference between a VA, OBM, and Integrator
[11:08] How to decide what you need to outsource
[14:17] Getting over the mindset block of growing your team
[18:12] Creating SOPs and guidelines
[22:47] How to avoid hiring the wrong person
[27:55] Must-have systems every business owner should have
Finding Your Brand Voice & Writing Copy that Converts with Lauren Zink
You can have the best product in the world, but it wouldn’t matter if your copy sucked. Copy is everything--it’s the words you use to get people to know, like, and trust you. More importantly, it’s the words you use to sell your product.
Lauren Zink is one of the greatest copywriters I’ve ever met. She’s written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates.
Influencers, bloggers, and entrepreneurs--this is an episode you don’t want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales.
[1:52] How Lauren started her career as a copywriter
[8:26] Normal copy vs sales copy
[11:37] How to write copy that speaks directly to your target audience
[20:47] How to have conversations with your target audience
[24:05] Tips for your DIY sales page
[35:07] How to increase your email open rates
[38:23] When you need a copywriter and tips for hiring the right one for your business
TikTok Growth, Personal Branding, and Content Creation w/ Jera Foster-Fell
What happens when you show up on social media authentically? Jera Foster-Fell joins me today to answer that question. Jera, otherwise known as jera.bean on her social media channels, has over 170k followers on Instagram and over 1 million fans on TikTok. More impressively, she grew her TikTok community from zero to a million in under 12 months.
In this episode, Jera and I discuss community growth, content creation, and showing up fearlessly as your authentic self. She also discusses her journey and the many pivots she’s made throughout her career.
If you’re ready to create content that explodes your growth on TikTok and Instagram, this episode is for you. Tune in as Jera shares her best tips for growing your community when starting from zero, her advice for creating content, and what to do when you find yourself in a creative slump.
[2:49] The many pivots in Jera’s career and how she approached pivoting with her audience
[12:26] How Jera grew to 1 million followers on TikTok
[15:30] Is it too late to grow on TikTok?
[21:29] Jera’s content creation process
[25:19] Getting out of a creative slump
[29:25] Building a community on Instagram vs. TikTok
[33:06] Advice for showing up authentically and establishing a strong personal brand
[37:51] How to avoid the comparison trap on social media
Learn more about Social Media Saloon: https://jera-foster fell.mykajabi.com/socialmediasaloon
How to Beat Fear and Imposter Syndrome w/ Dr. Lisa Orbe-Austin
Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she’s become extremely interested in the concept of imposter syndrome when she began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now.
Dr. Lisa Orbé-Austin joins Her Life, By Design to help you understand what exactly is imposter syndrome, why we as women experience it so much, how to get to the root cause of it and how to push beyond it. We also talk about fear of failure, fear of judgment and fear of perfectionism.
This is one of my first episodes of Her Life, By Design about mindset. As you know most of the episodes are really focused on tactical business strategies so I hope you enjoy this conversation.
[3:20] Who is Dr. Lisa Orbé-Austin?
[5:35] What is imposter syndrome?
[6:42] Ways people can self-sabotage
[7:30] Who does imposter syndrome affect?
[8:42] how/why does imposter syndrome happen?
[11:11] How Women show imposter syndrome vs. Men
[12:33] How to beat syndrome
[14:59] Handling our inner voice
[16:48] Facing your fears in business
[22:50] Dealing with judgment from others
[25:20] Comparison, jealousy and envy online
Connect with Dr. Lisa Orbé-Austin:
The "Own Your Greatness" Course and Book: https://www.dynamictransitionsllp.com/imposter-syndrome/own-your-greatness-overcoming-imposter-syndrome/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
How to Land Brand Deals with Under 50k Followers
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.
In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.
[0:21] Who is Mae Karwowski?
[5:55] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager?
[10:49] How did Mae get into the influencer marketing world?
[15:00] What are brands looking for
[23:34] What metrics do brands and agencies look for in Influencers?
[34:31] How has influencer marketing changed in the wake of COVID hitting?
[42:04] What changes are we seeing with the influencer industry including Black voices more?
[46:01] Are blogs important in influencer marketing?
[50:07] How can influencers charge for promotion on these platforms like TikTok and Reels?
[54:29] Is there more room in the industry for more influencers?
To Connect with Mae:
Obviously’s IG: https://www.instagram.com/obviously/
Sign up for Obviously: https://www.obvious.ly/
Mae IG: https://www.instagram.com/maewow/
Actionable, real tips for creators
Christina breaks down tangible, actionable steps for creators looking to grow and build their personal brand. She’s dedicated to ‘education first’ and empowering women to be successful and proud of their businesses.
A Must Listen!!
Christina and her guests provide a wealth of knowledge, including actionable steps and best practices. I learn something new every episode that is easy to implement and gets results. Her Life by Design is a MUST listen. You will love it!!
I recently found Christina’s podcast and I am obsessed! It is so informative and full of value. I’ve already learned so much from the few episodes I’ve listened to. So excited to listen the rest!