Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.
In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.
[0:21] Who is Mae Karwowski?
[5:55] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager?
[10:49] How did Mae get into the influencer marketing world?
[15:00] What are brands looking for
[23:34] What metrics do brands and agencies look for in Influencers?
[34:31] How has influencer marketing changed in the wake of COVID hitting?
[42:04] What changes are we seeing with the influencer industry including Black voices more?
[46:01] Are blogs important in influencer marketing?
[50:07] How can influencers charge for promotion on these platforms like TikTok and Reels?
[54:29] Is there more room in the industry for more influencers?
To Connect with Mae:
Obviously’s IG: https://www.instagram.com/obviously/
Sign up for Obviously: https://www.obvious.ly/
Mae IG: https://www.instagram.com/maewow/