219 episodes

How do I grow my small business?

How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time.

How do I play a bigger game and impact more people?

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Welcome to the HerBusiness podcast.

I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business.

This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle you love – every. single. day.

Every week I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more) and sharie my own practical experience of having started, grown and sold online and offline businesses, product and service businesses and helped thousands of women business owners over the last 20+ years.

If you’re ready to play a BIGGER game and to make a bigger IMPACT...

If you want to SHOW UP more and share more of you with the world...

If you’re working hard in your business right now and you want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know there’s amazing potential for your business to create the lifestyle and the financial rewards you REALLY want...

Then, you are in the right place.

Each week my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore the inner and outer game of business success.

I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

HerBusiness - Business Growth Strategies for Wome‪n‬ Suzi Dafnis

    • Entrepreneurship
    • 5.0 • 8 Ratings

How do I grow my small business?

How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time.

How do I play a bigger game and impact more people?

--------

Welcome to the HerBusiness podcast.

I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business.

This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle you love – every. single. day.

Every week I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more) and sharie my own practical experience of having started, grown and sold online and offline businesses, product and service businesses and helped thousands of women business owners over the last 20+ years.

If you’re ready to play a BIGGER game and to make a bigger IMPACT...

If you want to SHOW UP more and share more of you with the world...

If you’re working hard in your business right now and you want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know there’s amazing potential for your business to create the lifestyle and the financial rewards you REALLY want...

Then, you are in the right place.

Each week my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore the inner and outer game of business success.

I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

    170: 7 Reasons You Are Not Getting The Clients That Are Meant for You

    170: 7 Reasons You Are Not Getting The Clients That Are Meant for You

    You have a product or a service that you KNOW people need.
    But, you're not getting as many sales, and you know you want.
    You're settling for fewer clients than you could have.
    What's happening?
    And, what can you do that will turn the tide and give you a flow of new clients coming your way?
    I recently interviewed hundreds of women business owners who were experiencing low sales and noticed seven things they were doing that kept them from reaching their full income potential.
    I'll share these insights with you in this episode.
    One of these is a TOTAL game-changer.
    And the antidote I'll give you works even if you've found yourself backing away from asking for the sale in the past, and you won't need to buy any high-cost technology or training.
    When you can overcome these reasons, you give yourself 7 ways to get new clients without feeling salesy…
    So, if some days you feel like you're settling for fewer sales than you're meant to have in your business, then what I'm about to share is for you.
    Take a listen.
    I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March.
    Here are some popular recent episodes: The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 14 min
    169: Your First Step to Speaking Up More

    169: Your First Step to Speaking Up More

    When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master.
    Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success.
    It takes speaking up to reach more people, to make more of an impact, and to get more results.
    If you want to make a dent in the world, you need to be willing to be seen AND HEARD.
    But that can be tough.
    Speaking up can make us feel vulnerable.
    We worry that someone won’t like us.
    Or that we’ll get criticised.
    This reluctance to speak impacts most people, but in particular women. Even hugely successful women.
    And that’s because a couple of things can happen when we decide to speak up in a more significant way than before.
    Say you’re now you wan to do Facebook Lives, or speak on stages, or create a podcast, or run an online challenge and you’re looking to go from where you are NOW to play a BIGGER GAME game.
    Firstly, you may feel a case of Imposter Syndrome, that feeling of ‘who do you think you are?’ and that you may get found out as being a fraud.
    The second thing that can happen is that what can show up is what author Steven Pressfield calls Resistance, which is that voice that says:
    “Stay safe. Stay small. You might get hurt if you reach too high. If you step out and speak up too much, you don’t know what might happen.”
    Asking for higher prices, asking for the sale, leaning into opportunities - all that requires you to get past this Resistance and to speak up.
    So, what do you do? How do you start Speaking Up more?
    In this episode, I share a powerful place to START speaking up more effectively.
    Take listen.
    I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March.
    Here are some popular recent episodes:
    The Rewards for Showing Up When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 15 min
    168: The Rewards for Showing Up

    168: The Rewards for Showing Up

    We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet.
    Getting new clients starts with Showing Up.
    But, SHOWING UP isn't always easy, even for the most outgoing women.
    SHOWING UP in a consistent way can be tricky when we have so many competing demands on our time.
    But I know from personal experience that to get new clients, reach more people, make connections, and create an audience ready for our offers, it takes showing up.
    That's when we are rewarded with more clients, more leads and a network of people who know, like and trust us and refer business to us.
    Showing up even if...
    You're an introvert You're not sure about how to talk about your business without rambling or feeling like you're boring people You don't like your appearance. You don't know that anyone really needs or wants your product or service. Had a really tough time last year and you're still reeling from the experience of lockdown and changes brought on by COVID, and perhaps that experience has you feeling less confident and doubting yourself. That's where you start to see the rewards.
    Sounds simple enough.
    But I get it. Showing up isn't easy for me either.
    Even though I have a podcast, I do Facebook LIVES, run workshops, run a high-level mastermind, speak on people's webinars, speak on stages at live events, etc. It's still not easy. And as an introvert, I still struggle a little in the day-to-day.
    But here is what changed things for me.
    Having the RIGHT PLACE to SHOW UP - somewhere where I'd feel comfortable even if I wasn't feeling successful and if I didn't know where to start finding clients or getting the word out about my business Having an EASY WAY to SHOW UP that felt natural and didn't need me to have it all figured out - with my perfect sales pitch and a pile of business cards ready to hand out to anyone who'd take one. Listen to hear how showing up brings the rewards of getting more clients, reaching more people and feeling more connected without feeling like you have to be sales or pushy, and even if you're an introvert.
    Mentioned in this episode:
    Get New Clients Coaching Week 8-14 March 2021
    At Coaching Week, I coach you through my go-to blueprint for landing your next client without having to cold call, even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.
    By the end of this coaching week, you’ll know how to find the right people and speak confidently about your business without feeling like you're being salesy... and while the week is valued at $350 and we’ve added over $1,250 in bonuses, I’m making the week available for just $10. That’s a 97% saving.
    You can learn more and save your place at hercoachingweek.com
    Here are some popular recent episodes:
    When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 16 min
    167: Sit Your Butt Down on a Chair and Get Unstuck

    167: Sit Your Butt Down on a Chair and Get Unstuck

    If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head…
    If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done…
    It’s likely that there is something about the tasks is triggering you emotionally
    The magnitude of the project has you feeling overwhelmed and bringing up all your issues about not having enough time. It’s something you hate doing (but maybe there’s nobody else to do it, or at least that’s the way it feels). You lack and experience and competence. (Maybe it’s the first time you’re doing this.) Your lack the knowledge and feel a bit stupid because you don’t really know HOW to do a lot of aspects of the project. You don’t know where to start and the right order or things. Or, what to focus on. Often we have our butt on the chair doing, doing, doing, but we are not specifically focused on the tasks and projects that make the most difference to our business.
    We’re tinkering with things that are in our Zone of Incompetence.
    Thinkings ‘if it is to be, it’s up to me’.
    Or, we’re tinkering with things that SURE, we can do… but they’re not the most effective use of our time and someone else could possibly do them FASTER, and with less HASSLE and ultimately, LESS COST.
    And, we tinker with things that we SHOULDN’T be doing at all. Things that are not really moving the needle towards our ultimate goals.
    Maybe we’re doing things that NOBODY should be doing, tasks that are not aligned to your goals and objectives and your vision.
    So, how do you finally get your butt on the seat and get unstuck and make progress?
    Listen to hear how to finally sit your butt down, get past this stuck point and make progress on your most important projects.
    Mentioned in this episode:
    Episode 166 - Small Steps Lead to Big Leaps Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 11 min
    166: Take Small Steps to Make Big Leaps in Your Business

    166: Take Small Steps to Make Big Leaps in Your Business

    Every day I see women in the HerBusiness Network making big leaps in their business.
    They’re changing their revenue model.
    Launching a new product or service.
    Going from being an offline business to an online business.
    Or, they’re transitioning from being a solopreneur to growing a team.
    Others are bringing on more senior staff and moving out of the day-to-day running of their business.
    Some are reaching for a much higher income or revenue than they’ve EVER done before.
    Many are growing a big audience on social media or getting their message out there in a big way.
    AND, I LOVE SEEING THEIR BIG DREAMS.
    I love thinking big and seeing others think big.
    When it comes to these big undertakings though - these big leaps, it can feel like we have to take such big steps to get there. But here’s what I’ve noticed in my own business.
    The big leaps come from consistently taking small steps. Running a half-marathon is a series of small strides, less than a metre each, over and over, to get to the finish line. And it’s the SAME when it comes to business.
    Big leaps come from taking a series of small steps, over and over again.
    From stringing a series of small steps together over a period of time. Not from making big leaps in a single action.
    I saw this quote from James Clear (author of Atomic Habits) the other day.
    He wrote:
    "Just have one good day. Then repeat."
    James Clear, author of Atomic Habits
    This is so good.
    Listen to discover:
    Why taking small steps helps you make big leaps and avoid missteps How taking one step, again and again, resulted in the one member building a team of 11 therapists running 50 programs over 6 months. The small steps that created Australia’s no. 1 business blog and a runaway success for a membership business owner The Strategic Planning Framework that outlines the small steps to take to get any project done successfully How small steps are the pathway to getting your vision, even if you’re not sure about the steps to take, or you’ve never aimed for such a big goal before Mentioned in this episode:
    Episode 131 - Stop Winging It and Plan for Your Success Here are some popular recent episodes:
    The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 14 min
    165: The Energy That Makes Things Happen

    165: The Energy That Makes Things Happen

    Running a successful business takes energy.
    A ton of energy.
    So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence.
    Loving what you do.
    Doing what you love.
    Feeling like there’s a good exchange of “give and take” of energy with others around you.
    There are some specific things that you can do to bring up your energy and to fill you with life force.
    Right now, there are things that you’re doing OR not doing that are likely impacting the enthusiasm and energy that you bring to your business every day.
    There are things that you are doing that GIVE you life force and things that DIMINISH life force — energy.
    In this episode, I give you the six things you can do right now to create an abundance of the energy you need to make things happen in your business and your life.
    Listen to discover:
    How to reclaim your energy when you feel depleted and ‘wiped out’ Why eliminating the naysayers and people who want to see you stay small from your life is a priority that will give you energy The most important energy booster for women business owners who want to create success and results (and it’s nothing to do with facials and day spas) Why ‘aha’ moments are a gateway to feeling more alive and enthusiastic about your business How leaning into your existing abilities and skills will boost your confidence to take bigger risks and try new things in business Mentioned in this episode:
    Jayne Johnson - The Clearing Sight Episode 164 - Proceed with Abandon Here are some popular recent episodes:
    The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 22 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Chick Singer ,

Honest and insightful!

I have listened to this podcast for the last couple of months and love the way Suzi shares with authenticity and so modestly about her journey in business. In the episode about running your own race, I could relate not only to her workout story but the fact of how easy it is to compare my biz with where others are at in theirs! Thank you Suzi for reminding me to stay the course, not looking at other’s efforts but simply continuing to pace my own business. Bless you for sharing your struggles! Tara B (Music entrepreneur and mentor)

Sophie Gainorim ,

Very insightful and motivating

First time listener and just learning more about the business world. Suzi does an amazing job of explaining the terminology that comes with the business world. Even as someone who isn’t looking to grow a business currently, I feel that the advice offered here can be used in both my every day and school life.

MGhncx ,

Great podcast for women in business

Great podcast, delivery style and format. It's easy to jump around and pick the topics that apply to your needs. I've found helpful guidance or inspiration in each that I've listened to. I plan to listen to more!

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