172 episodes

Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold email, LinkedIn and other social media, cold calling, and direct mail. Tune in and subscribe right now!

Hey {First Name}, An Insider's Guide to Outbound Sales Morgan Williams

    • Business
    • 4.8 • 22 Ratings

Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold email, LinkedIn and other social media, cold calling, and direct mail. Tune in and subscribe right now!

    #171: The Case Against Writing Short Cold Emails

    #171: The Case Against Writing Short Cold Emails

    People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings.

    Join the community - 2,700+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community

    If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to morgandwilliams.com/newsletter and put in your best email.

    • 8 min
    #170: Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)

    #170: Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)

    Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension  which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue.

    Join the community - 2,500+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community

    If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

    • 34 min
    #169: How to Personalize Cold Emails at Scale

    #169: How to Personalize Cold Emails at Scale

    If you’ve ever spent countless hours or $$$ writing custom first lines (or hiring someone to) for your cold emails only to have your campaign flop with a 0% response rate, the reason why is you’re not in touch with the game that’s being played around you. You spend so much time and energy painstakingly personalizing the perfect cold email looking to get ignored. If you’ve been there before and want things to change, by the end of this episode you’ll discover how to get maximum reply rates (10%) in minimum time.

    Join the community - 2,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community

    If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

    • 9 min
    #168: $49 in 3 mos. to $24k MRR after sending 3M Cold Emails - 86% open, 36% positive reply (Matt McQuinn)

    #168: $49 in 3 mos. to $24k MRR after sending 3M Cold Emails - 86% open, 36% positive reply (Matt McQuinn)

    Can you imagine people thanking you for sending a cold email. Yes, you read that correctly - not telling you to go to hell or asking not to be contacted I mean actually thanking you for contacting them and asking to start a sales conversation. My guest in today’s episode went from being a furniture salesman to starting a productized service business making $49 in 3 months (yes, that’s right - 49), to eventually growing his business to $24k MRR. After sending over 3 million emails he’s learned first hand what really works and what really doesn’t with cold email. This episode kicks off by my guest explaining his origin story as well as obstacles he’s faced and insights he’s discovered while building a quarter million dollar recurring revenue business. In the second half of the interview he’ll share a specific tactic that you can implement immediately that’s generated 86% open rates, 36% positive reply rates, and people thanking him for his outreach. If you’re  looking to step up your cold email game you’ll want to stay tuned to the very end.

    Join a community of SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

    If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

    • 38 min
    #167: [Start Here] A 5 Step Framework for Successful Outbound Sales Campaigns

    #167: [Start Here] A 5 Step Framework for Successful Outbound Sales Campaigns

    Tell me if you can relate to this...No matter what you try you just can’t seem to get this outbound thing to work. Maybe you feel that you’re not a good writer and your email copy isn’t good. Maybe you’re getting responses, but they're mostly no’s. Or, maybe  some people show interest but you can’t seem to book them on a call. It doesn’t have to be this way. By the end of this episode you’ll understand exactly what it takes to predictably fill your calendar with sales meetings.

    Join the community - 2,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community

    If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

    • 29 min
    #166: How to Find Prospects That are Ready to Buy Now

    #166: How to Find Prospects That are Ready to Buy Now

    Tell me if you can relate to this - you reach out to prospects over email, phone, or LinkedIn, and you keep getting the same responses. No thanks. Not interested. Reach out in six months. Or, even worse than a no, you reach out and hear nothing but...crickets. Sometimes it can feel like you're on a cold streak and nothing you're trying is working. You try all different sorts of email copy, you try video, more personalization, and nothing is working. Let me tell you right now, it doesn't have to be that way. By the end of this episode, you'll find out how to find droves of rabid buyers that are looking for what you have and are ready to buy right now. And if you stick around until the end, I've got a cheat code that will help you do this even faster.

    Join the community - 2,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community

    Find prospects who are ready to buy now - get your list of 25+ buying triggers here: morgandwilliams.com/triggers

    • 19 min

Customer Reviews

4.8 out of 5
22 Ratings

22 Ratings

@denvercityboyy ,

Unique and Insightful

Morgan does a great job at getting to true outbound tactics backed with data that work! This is one of the more unique pods I’ve listened to. Highly recommended!

Tacosmchamburger ,

Must listen!

Fantastic platform to learn about lead generation

Aaron508 ,

Solid business lead generation

I loved the interview with Chase Diamond about his process for using cold email to generate leads for his email list and how he follows up with prospects.

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