The Home Furnishings Association provides podcasts regarding all sorts of industry news and icons. We will talk about quick tips and best practices for running a furniture store, solving professional development issues, and learning from other industry experts. If you are a home furnishings industry professional and want motivation, inspiration and how to’s from today’s industry thought leaders, this podcast is for you!
What's next in Washington?
Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association's Washington representative, Chris Andresen, and government relations liaison Doug Clark discuss what furniture retailers need and what's likely to come.
HFA Retailer Round Up: Episode 35, Technology helping retailers through the COVID-19 crisis
Ken Widger, MicroD's Senior Marketing Program Manager, shares his insight on how retailers are coping during this current crisis, the technology that brought success for many retailers, and a message of hope coming into the recovery. Ken discusses the changes retailers are already making--with some great results--to their digital commerce and how to take what we learned from this crisis into the future of your business.
HFA Retailer Round Up: Episode 34, Digital Best Practices & Innovation in a COVID-19 World
The COVID-19 pandemic is reminding us that necessity is the mother of invention and has accelerated digital adoption for consumers and organizations alike. Kathy Kimple, Chief Retail Officer from FitForCommerce, discusses how retail is reacting, innovating and applying best practices to meet customer needs. Hear what technologies retailers need to be thinking about over the next 3-6 months, ecommerce pitfalls to avoid, lessons learned from other retail verticals to help home furnishings companies succeed in the current environment.
Additional resources and insights can be found on the HFA Website COVID19 Recovery Resources and FitForCommerce Blog FFC COVID-19 blog.
COVID-19: Readying for the Recovery
Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and your customers? What product categories will be available? What will be most in demand? How can you prepare? Industry analyst and icon Jerry Epperson answers these questions and more in this podcast “Readying for the Recovery”. HFA Executive Vice President Mark Schumacher will talk with Epperson about when he thinks stores will ramp up again, what he predicts the industry’s Asian and domestic supply chains will look like, and how that will impact your showroom.
HFA Retailer Round Up: Episode 33, The Multi-Touch Sales Phenomenon
In the evolution of the customer journey how are you currently touching your customers? In this episode, Ken Widger, Marketing Program Manager at MicroD will discuss how the customer journey has changed and how to keep your brand visible at every step of the way in this new journey. You will learn what touch points are, how to utilize, measure and adjust them to keep your store top of mind when your customer is ready to buy.
The 20 - w/Patrick Clark from Wayfair: Is eCommerce just a game?
The threat from online retailers like Wayfair is not a game to home furnishing businesses, but it is a “gaming” attitude they are turning to find ways to connect with their customers.
Patrick Clark is a senior technical artist for Wayfair. His background is in video gaming, which might give you an idea of how they think about the customer experience at Wayfair. What can you do to compete with that or what takeaways can help in your daily brick and mortar business?
We tackle that when we talk with Patrick on The 20.