A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.
How to Develop a Marketing Budget for your Business
Tami and Joe talk about what factors you need to consider to develop a successful marketing budget for your business.
Should You Hire An Agency or Freelancer Or Do It Yourself?
Should you hire an agency or freelancer or do it yourself? Tami and Joe talk about the pros and cons of hiring externally or working in-house.
Do You Have A Lead-in Product?
Do you have a lead-in product? Tami and Joe talk about why you need to have a lead-in product and how it helps secure clients for a long-term commitment
A Marketing Strategy Is Not A Business Plan
A Marketing Strategy is not a Business Plan! The team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan and why you need both.