17 episodes

A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.

High Energy Marketing Ajax Union, LLC

    • Business
    • 5.0 • 2 Ratings

A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.

    Creating The Right Email Automations

    Creating The Right Email Automations

    What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your leads at each step of the funnel.

    • 11 min
    Should I Be Using a Webinar To Promote My Business?

    Should I Be Using a Webinar To Promote My Business?

    Should you use a webinar to promote your business? In this episode, Joe and Tami talk about what webinars are, how to decide if your business could benefit from having one, the pros of having one, how to leverage webinars to expand your influence, and more.

    • 13 min
    Lead Magnets Your Ideal Clients Actually Want

    Lead Magnets Your Ideal Clients Actually Want

    A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.

    • 13 min
    • video
    How Do Landing Pages Work?

    How Do Landing Pages Work?

    A landing page is a website that is one page that has a specific purpose. In this episode, Tami and Joe talk about what landing pages are, how they’re different from websites, how they’re used, when you should use them, and much more.

    • 13 min
    Do You Still Need A Website These Days?

    Do You Still Need A Website These Days?

    Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of your marketing efforts. 

    • 13 min
    The Benefits Of a Style Guide and Marketing Briefs

    The Benefits Of a Style Guide and Marketing Briefs

    What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having both when you execute your marketing strategy. They discuss what style guides and marketing briefs include and how they inform your marketing on a day-to-day basis.

    • 17 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Tina Larsson ,

Fantastic podcast

Love this podcast format! Great topics that are very relevant and valuable marketing solutions that are easily implementable.

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