A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.
Technologies That Make Your Marketing Work Better
When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!
Getting Referrals from Your Clients and Prospects
Did you know that 80% of referrals turn into an actual meeting with a prospect? But only 11% of salespeople ask for referrals. In this episode, Joe and Tami talk about the importance of asking for referrals, tactics to earn referrals, assets you should share to get referrals, creating a process for earning referrals, and more!
Retargeting Your Ideal Clients
What is retargeting and why is it important? In this episode, Joe and Tami talk about what retargeting is, how it plays a role in your marketing funnel, how to leverage it on your ideal clients, what it costs, some common examples of retargeting, and more!
Cold Email Prospecting vs. Opt-In Email Lists
What’s the difference between cold-email prospecting and opt-in email lists? In this episode, Joe and Tami go over what cold email prospecting is, what opt-in based emailing is, examples of each, how their strategies differ, how to create lists for each, how to leverage both to grow your business, and more!
Why Facebook Ads Are Different
Are Facebook ads the same as any other ads? Nope! In this episode, Joe and Tami discuss how Facebook ads are different, why they are effective, how they differ from Google Adwords, the specific challenges associated with Facebook ads, the different kinds of audiences you can create on Facebook, and much more!
4 Ways to Leverage LinkedIn to Get an ROI Organically
If you want more influence, more authority, and increased credibility you must leverage LinkedIn which now has over 800 million professionals and growing at the rate of 2 new members every second. In this episode, Joe and Tami talk about the importance of leveraging LinkedIn, how to develop a LinkedIn strategy, the 4 ways to leverage LinkedIn, how a LinkedIn strategy can help you get acquired, and much more.
Love this podcast format! Great topics that are very relevant and valuable marketing solutions that are easily implementable.