46 episodes

Join direct marketing pioneer Jake Lorraine (aka "Bob Ross") on his weekly podcast for the best direct marketing tips, tricks, and discussion on the planet. This is required listening for anyone who wants to make money by selling marketing services as well as business owners trying to bring in more business.

High Response Direct Marketing Podcast Bob Ross

    • Business
    • 4.9 • 28 Ratings

Join direct marketing pioneer Jake Lorraine (aka "Bob Ross") on his weekly podcast for the best direct marketing tips, tricks, and discussion on the planet. This is required listening for anyone who wants to make money by selling marketing services as well as business owners trying to bring in more business.

    Subway's Epic Marketing Disaster, why no EDDM?

    Subway's Epic Marketing Disaster, why no EDDM?

    I’ve finally reached an “almost” finished website. What a pain in the butt, but I really love how it looks. Head over to highresponsemarketing.com and tell me what you think. Yes links are busted all over the place and you’ll see a lot of repeated episodes and content and whatnot ... Read More

    • 13 min
    Ep33: Ken in L.A. Left His Corporate Job and Does Three 9×12 Cards In No Time

    Ep33: Ken in L.A. Left His Corporate Job and Does Three 9×12 Cards In No Time

    Ken, in Los Angeles, is no marketing slouch; having recently left working at a large marketing agency in order to pursue his passion for local marketing. He’s done three 9×12’s so far and everything’s going great, with around a 70% recurring rate of advertising already. Highlights 2:20 – A really unique ... Read More

    • 44 min
    Episode 27: How John Spangler Sells 9×12 for up to $1,000 Per Space and Never Worries About Response

    Episode 27: How John Spangler Sells 9×12 for up to $1,000 Per Space and Never Worries About Response

    After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000. What’s interesting is that John did ... Read More

    • 52 min
    Episode 18: Shove Coupon Objections Down Their Throat

    Episode 18: Shove Coupon Objections Down Their Throat

    In today’s episode I’ll help you tackle the all-too-common “we don’t do coupons!” objection you’ll come across here and there. It’s a real stunner for some marketers who have a hard time changing their minds about using coupons and beating the ‘stigma’ associated with them. Usually it’s when you’re dealing ... Read More

    • 19 min
    Episode 11: Matthew S, goes from living in a minivan to filling around 100 9×12 cards

    Episode 11: Matthew S, goes from living in a minivan to filling around 100 9×12 cards

    Long time member Matthew S. has released somewhere around 100 cards and works about one week or less per month. Pre-recession, Matt was making well over six figures per year working a few hours a month flipping land,  but found himself living off savings after the market crashed and became completely homeless in ... Read More

    • 49 min
    Episode 9: Leonard in San Antonio TX shares his magical phrase.

    Episode 9: Leonard in San Antonio TX shares his magical phrase.

    What a great time you’ll have listening to this, I promise you that. Leonard, who lives in San Antonio Texas has pulled off two 9×12’s and one 12×15 in one of the most depressed areas of San Antonio, at prices you wouldn’t even believe. How much money do you think you ... Read More

    • 29 min

Customer Reviews

4.9 out of 5
28 Ratings

28 Ratings

WhoIsHumDog? ,

Fantatastic Podcast on Direct Mail!!!

If you do direct mail marketing then you have to subscribe to this podcast, hands down the best one out there especially for post card marketers!

go pro athlete ,

A must listen for local marketers

Refreshingly genuine and valuable information. Always over delivers. Impressed is an understatement!

Jason1222 ,

Great interviews

Overall a great podcast. Insightful questions. Concrete "to do" for success. Love it

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