Wisconsin Badgers athletic department measures and maintains fiscal resiliency to meet student needs

Adam Barnes, CFO for Business Operations at the University of Wisconsin, enlightens us with how his athletic department and finance committee executed a campaign to support student athletes, maintain financial resiliency and accelerate infrastructure and technology investments to provide upgraded facilities for welcoming back students and fans after the COVID-19 pandemic. Listen to the podcast as we discuss emerging topics in intercollegiate athletics from a fiscal perspective, including donor engagement, corporate sponsorships, media rights, recruitment and data analytics. 

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