Higher Order Higher Order

We’re ending summer with an American road trip classic, Stuckey’s! CEO, and granddaughter of the founder, Stephanie Stuckey takes us down memory lane and into the future as she brings the Stuckey’s brand back into family hands and into the next generation. Join us as we pump up REM, bust out the pecan log, and share stories old and new to get us revved up for this brand’s reboot.
Key Takeaways:
Every traveler is a friend, both on the road and in business
Leadership can take many forms, but you don’t have to be a jerk to make it work
How to make the road trip cool again – Hint: Social media plays a big role
Bringing the values of yesteryear into the world of today one memory-making journey at a time

Today, we had the honor of speaking with award-winning composer, musician, educator, and entrepreneur, Chris Brubeck. As the son of jazz legend Dave Brubeck, Chris has been immersed since childhood in making music and using it to help break down barriers across societies and cultures around the world. Listen in as we learn about his family, their music, and what keeps them grounded in both their artistry and their humanity.
Key Takeaways:
Love is stronger than death, and music might just be the catalyst.
Art can intersect and impact real life in unimaginable and unpredictable ways.
Treasures from the past are making ripples into the future.
Being your own self-editor is important in both your craft and in life.

“Creating art isn’t just a gift. It’s a privilege.” And supporting artists so they can live that privilege is at the heart of Rochester Artist Collaborative. In this episode, we had the privilege of speaking with RAC founder and director Adam Eaton about the organization’s mission, grassroots approach to bolstering art in the community, and its very bright future. Join us as we examine the relationship between artist and audience, redefine public art, and reveal why a healthy community means we all need to be stewards to local artists.
Key takeaways:
The mutually beneficial relationship between audience and art
How RAC’s mission can be a model for communities nationwide
Why the community needs to participate in local art
The new platforms for public art
 

In this week’s episode, we’re getting disruptive! Through the documentary makeSHIFT and its director, Tim Cawley – filmmaker, advertising veteran, big thinker, and problem solver – we get to go back in time to experience the metamorphosis of advertising in the time of the internet. Of course, it changed the world, but it also completely blew up the playbook for brands and the industry that brings them to the world. Join us as we learn why it’s now morph or die!
Key Takeaways:
Subservient Chicken was only the beginning.
If you’re not thinking about it now, you’re six months behind.
It’s the “new” Wild West and only the people who are comfortable in chaos are going to survive.
It has to be entertainment or they will tune you out.

We’re going from learning about what an entrepreneur is to how to become one! Join us as Ebony Miller-Wesley, director of Rochester Institute of Technology’s Center for Urban Entrepreneurship, leads us through what it takes to get a business off the ground and, more importantly, to keep it going, especially in Rochester. Oftentimes the backbone of a community, these small businesses are driving the economy and are so important, maybe more now than ever.
Key Takeaways:
This Rochester gem is a model across the country.
Serving the underserved entrepreneur.
Small businesses are at the heart of community and the economy.
Nexus i90 - it’s a game changer!

In this episode we're exploring the inner workings of the spirit of entrepreneurship. What drives someone to pass up the security of a steady paycheck, benefits, and safety that come with a "regular" job? We dig in with author David Sax, whose book The Soul of an Entrepreneur explores how the drive, passion, and consequences of pursuing a goal can be both the source of one's greatest joys and deepest pain.
Key Takeaways:
Not all entrepreneurs are Mark Zuckerberg and Steve Jobs.
Values? It’s an entrepreneur thing.
The why is more important than the what.
The time to reclaim the soul of the entrepreneur is now.