6 episodes

Design & Behavior: discussions that take a closer look at the purpose of design, which is to change behavior. If your first instinct is to disagree with that statement then you were in the right place. Be patient and over the course of these discussions you’ll get a better sense of what this means for all design disciplines.

This podcast is brought to you by Highgate Creative, with over 30 years of helping clients change behavior. Providing branding, print, and online communications for clients ranging from Fortune 500 companies to local churches. Take a look at our website, highgate-creative.com.

highgatecreative Design & Behavior

    • Business
    • 5.0 • 2 Ratings

Design & Behavior: discussions that take a closer look at the purpose of design, which is to change behavior. If your first instinct is to disagree with that statement then you were in the right place. Be patient and over the course of these discussions you’ll get a better sense of what this means for all design disciplines.

This podcast is brought to you by Highgate Creative, with over 30 years of helping clients change behavior. Providing branding, print, and online communications for clients ranging from Fortune 500 companies to local churches. Take a look at our website, highgate-creative.com.

    Brand Execution

    Brand Execution

    Brand Execution by Design & Behavior

    • 10 min
    Exposing your Brand

    Exposing your Brand

    Exposures range from glimpses to full encounters.

    • 9 min
    What is your Brand Message

    What is your Brand Message

    What is your Brand Message by Design & Behavior

    • 7 min
    Brand Identity

    Brand Identity

    Looking at brand identity, the first of six categories in a brand strategy

    • 10 min
    Branding is Like a Play

    Branding is Like a Play

    Differentiation: What, How, Whom, and Why

    • 13 min
    Branding by Instinct or Formula

    Branding by Instinct or Formula

    Branding by Instinct or Formula by Design & Behavior

    • 8 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

MattMcWilliams ,

GREAT JOB!

WOW… HighGateCreative Podcast is flat out awesome. Good production quality. Easy to listen. Very impressed. Keep bringing it.

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