Design & Behavior: discussions that take a closer look at the purpose of design, which is to change behavior. If your first instinct is to disagree with that statement then you were in the right place. Be patient and over the course of these discussions you’ll get a better sense of what this means for all design disciplines.
This podcast is brought to you by Highgate Creative, with over 30 years of helping clients change behavior. Providing branding, print, and online communications for clients ranging from Fortune 500 companies to local churches. Take a look at our website, highgate-creative.com.
Brand Execution by Design & Behavior
Exposing your Brand
Exposures range from glimpses to full encounters.
What is your Brand Message
What is your Brand Message by Design & Behavior
Looking at brand identity, the first of six categories in a brand strategy
Branding is Like a Play
Differentiation: What, How, Whom, and Why
Branding by Instinct or Formula
Branding by Instinct or Formula by Design & Behavior
WOW… HighGateCreative Podcast is flat out awesome. Good production quality. Easy to listen. Very impressed. Keep bringing it.