73 episodes
Hit Record Podcast - FI GROW Solutions FI GROW Solutions
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- Business
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5.0 • 10 Ratings
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FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
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Episode 73 - What Yields More Engagement - Surveys or Contests
In this podcast episode from FI GROW Solutions, CEO Meredith Olmstead and Senior Vice President of Marketing Nida Ajaz discuss the comparative effectiveness of contests versus surveys for engaging clients. They share results from a recent test involving the same audience and prize but with different formats: a simple contest and a more detailed survey. The results highlight how surveys can significantly enhance engagement over contests by providing value through participants' opinions. K...
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Episode 72 - Would Your Bank or Credit Union Benefit from a Brand Ambassador
In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, has a great conversation with August Mize, the brand ambassador for Carolina Trust Federal Credit Union. August discusses her journey from a communications graduate aiming for a career in journalism to becoming a brand ambassador, emphasizing the strategic shift towards influencer marketing to strengthen community connections and appeal to younger demographics. They explore the significant roles that brand ambass...
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Episode 71 - What Will Work to Drive More Sales Success at Your Bank or Credit Union
In this episode, Meredith Olmstead, CEO of Fi Grow Solutions, and Danielle Fancher, Director of Sales, delve into innovative strategies for enhancing sales success in banks and credit unions. They discuss the importance of prioritizing service-oriented skills over traditional sales abilities, the benefits of proactive customer engagement through CRM tools, and the crucial role of integrating marketing and sales efforts. Their insights aim to transform the way financial institutions interact w...
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Episode 70 - Guest CMO Discusses How Real Content Improved Social Media Ad Results by 50%!!
In this episode of FI GROW Solutions' inaugural client feature, Meredith Olmstead, CEO and Founder of FI GROW Solutions, discusses with Christin Vaughn, CMO at Allegiance Credit Union, the transformative digital marketing strategies they've implemented. The focus is on leveraging real, engaging content created by Allegiance Credit Union's staff to significantly reduce the cost of driving traffic to their website through social media advertising, particularly on Facebook and Instagram.Ke...
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Episode 69 - How to Set Digital Ad Budgets for Your Bank or Credit Union
In this information-packed episode, Meredith Olmstead, CEO of FI GROW Solutions, and Ida Burr, Director of Digital Ads Management, dive into the nuances of budgeting for digital ads in the banking and credit union sectors. They discuss the strategic allocation of funds across various types of digital advertising, including social media, pay-per-click, display, and YouTube pre-roll ads, to optimize both engagement and conversions. Whether you're managing a small budget or scaling up, their exp...
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Episode 68 - How Lending & Retail Teams Can Work with Marketing to Reach Everyone's Goals!
In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, Senior Vice President of Marketing, discuss strategies for integrating marketing and sales within financial institutions. They highlight the importance of Google reviews for enhancing business reputation and SEO, and share effective methods for deepening customer relationships through automated referrals and targeted marketing, offering practical insights to boost customer engagement and business performance.Key Take...
Customer Reviews
Wisdom to help better member experience
This team brings such awesome insight to the table. Following them for years has helped drive more effective internal strategy, leadership and member experience! Thanks you!
Insightful!
I’m really excited about the launch of this podcast. The episodes are insightful and educational. They’re specifically for bank and credit union marketing execs. Each episode is consumable/bite-size in length so it’s very easy to follow along. Go FI GROW team!
Great creative ideas!
Love the actionable tips for credit union and bank marketers. These fresh, out of the box ideas create results. Well done!