FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
Episode 43 - Using Image Alt Tags to Drive Search Results for your Bank or Credit Union
Image alt tags are the image text phrases that go with every image on your website, which describes the content of said image to Google (Google bots) when they crawl your website. Done correctly, image alt tags can make a huge difference for your bank or credit union. Tune in as we cover best practices for:
Creating specific image alt textAlt tags that keep you ADA compliant Drive the most impact for SEO
Episode 42 - Designing a Digital Onboarding for New Customers that will Definitely Deepen Relationships
On-boarding programs is not a one-size fits all approach. Your financial institution should have different onboarding programs for the various types of customers including:
New CustomersCurrent CustomersDirect CustomersIndirect CustomersThe FI GROW team discusses best onboarding practices to get a larger share of customers' wallets.
Episode 41 - Top Tips for Making Sure Your Next Website Project Stays On-Time
One of the biggest challenges with website projects is keeping them moving on time. Typically, we recommend a six-month timeline, which involves creating the content and getting it approved, designed, developed, and launched.
To begin, you'll need an understanding of who needs to be involved at which phases of the project and ensure you have the right people from the start. Tune in for the top dos and don'ts for your bank or credit union website project.
Episode 40 - How to Drive & Track New Account and Loan Applications with Google Pay Per Click Ads
We've shifted the tracking for our Google Ads clients towards a more effective way of tracking and optimizing for concrete conversions - whether it be a customer applying for a new account or a loan product online.
The FI GROW team discusses what we're seeing working with third party applications in conjunction with client Google Ad accounts and how we can make that all much more effective to drive more product application submissions.
Episode 39 - Managing Successful Teams & Communications in the Remote Work Environment
Are you considering having your bank or credit union marketing team or sales team start to work remotely or already working remotely? If so, you should first assess tools to make sure they have not only what they need but that they know how to use those tools. Tune in to for best practices on optimizing workflows for your bank or credit union remote teams.
Episode 38 - How Your Bank or Credit Union Should Handle Fraud or Spam on Social Media
A financial institution affiliated with the local college is running a giveaway for football tickets through a social media contest. But a scammer has targeted their social media contest and attempts to hijack this contest by commenting with a copycat page, directing people to a fake website asking for their personal information. The FI GROW team discusses how they took action to prevent further damage.
Tune-in for best practices on handling spam or fraud attempts on your bank or credit union's social media accounts.
Wisdom to help better member experience
This team brings such awesome insight to the table. Following them for years has helped drive more effective internal strategy, leadership and member experience! Thanks you!
I’m really excited about the launch of this podcast. The episodes are insightful and educational. They’re specifically for bank and credit union marketing execs. Each episode is consumable/bite-size in length so it’s very easy to follow along. Go FI GROW team!
Great creative ideas!
Love the actionable tips for credit union and bank marketers. These fresh, out of the box ideas create results. Well done!