11 episodes

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership. Support this podcast: https://anchor.fm/htbpodcast/support

Hit the Bottle Michael Wangbickler

    • Business

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership. Support this podcast: https://anchor.fm/htbpodcast/support

    Ep 10 - Wonderful Websites

    Ep 10 - Wonderful Websites

    If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is often the first contact that you have with your customers, so getting it right is critical. On today’s show, we chat with Peter Andres at Wine Works on what makes for good winery website design and development. Emma and I have a discussion with Taylor Eason of Cork and Fork Digital Media and Julianna Kuetemeyer of Conspire about website metrics and how to measure the effectiveness of digital programs, and our tip of the week is about tech tools you can use to gather customer data and make your website work for you.

    Don’t forget to hit that subscribe button and leave us a rating and/or review on Apple Podcasts.


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    Support this podcast: https://anchor.fm/htbpodcast/support

    • 50 min
    Ep 09 - Brand Building

    Ep 09 - Brand Building

    Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in increasingly competitive markets. A brand is a name, term, design, symbol or any other feature that identifies your product or company as distinct from others. Brands are used in business, marketing, and advertising. On today’s episode, we chat with a leader in CPG food and beverage brands with a deep heritage in the wine business. Emma and I have an intimate discussion with another branding expert who has worked on some impressive projects… and our tip of the week is branding on a budget. This is going to be a good one folks, so make sure to listen to the end.

    Show Notes:

    Jon Sebastiani - Sonoma Brands - https://www.sonomabrands.com/

    Julianna Kuetemeyer - Conspire - https://www.conspire.agency/

    Balzac Communications - https://balzac.com




    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    Support this podcast: https://anchor.fm/htbpodcast/support

    • 47 min
    Ep 08 - Shipping, DTC, and 3-Tier

    Ep 08 - Shipping, DTC, and 3-Tier

    Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from retailers. Shipping spirits is even more restrictive. On today’s episode, we chat with a gentleman whose company is making it easier for small-to-mid size producers to direct ship. Our discussion is about the challenges and opportunities wineries have shipping direct and through 3-tier distribution, and our tip of the week concerns the best method to ship free samples to media contacts.

    Don’t forget to hit that subscribe button, and make sure you give us a rating and review.

    Show Notes

    Steven Harrison - https://vinoshipper.com/

    Cheryl Durzy - https://libdib.com/

    Balzac Communications – https://balzac.comor @balzacomm

    Hit the Bottle Links:

    · Facebook

    · Instagram

    · Twitter

    · Website


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    Support this podcast: https://anchor.fm/htbpodcast/support

    • 39 min

    Ep 06 - Finding Balance

    Ep 06 - Finding Balance

    A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer. Imagine my surprise when I went to edit the final and most of MY audio was garbled. I screwed up a setting with the recording software. Oops. So this episode took an extra day to edit, and even then, I did the best I could. You’ll notice some funkiness with certain sections. All I can say is that the content is amazing, and well worth looking past some audio ticks. 

    According to a 2018 survey report by Annum Health (now defunct), drinking and the workplace is an issue. The report highlights risky behavior, impacts on employee performance, and how there is a lack of knowledge of what to do about it. As members of the wine trade, it’s often hard to maintain healthy habits while being surrounded by such abundance. Our culture can lead directly to over consumption of alcohol, overindulgence of rich foods, and lack of sleep. These can all effect physical and mental health. In today’s episode, we discuss maintaining wellness and balance in the beverage biz with the co-founder of a Balanced Glass, and online community focused on these subjects. Emma and I chat with an individual who has chosen and maintained a healthy lifestyle for three years which led to an impressive transformation. And our tip of the week gives us pointers on healthy habits we can enact today.

    Show Notes:

    Contact information for @abalancedglass:


    Web: A Balanced Glass
    Instagram: @abalancedglass
    FaceBook Group: A Balanced Glass
    Twitter: A Balanced Glass

    The cost of alcohol in society: Center for Disease Control: Excessive Drinking is Draining the US Economy

    Physiological effects of booze on the body: NIAAA: Alcohol's Effects on the Body

    Contact information for Elizabeth Smith:


    Email: elizabethsmithconsulting@gmail.com
    Business Website:  elizabethsmithconsulting.com
    Facebook Business Page: facebook.com/drelizabethasmith
    Twitter: @travelwinechick


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    Support this podcast: https://anchor.fm/htbpodcast/support

    • 50 min
    Ep 05 - Data Redux

    Ep 05 - Data Redux

    Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary in the space, who is looking at how wineries and wine regions can leverage BIG DATA to make better business decisions. Emma and Mike lead a discussion on using data and technology for better public relations; and our tip of the week is gaining customer data while maintaining trust.

    If you like this podcast, please consider supporting us with a small commitment by visiting patreon.com/htbpodcast. Subscribers will receive member-only content which includes some additional marketing advice from yours truly, and well as a few more extras. You can also visit anchor.fm/htbpodcast/support to help us out.

    Show Notes

    Cathy Huyghe - https://enolytics.com

    Tara Goode - https://www.williamchriswines.com/

    Thea Dwelle - http://vinewire.biz/

    Balzac Communications - https://balzac.com






    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    Support this podcast: https://anchor.fm/htbpodcast/support

    • 1 hr 2 min

Customer Reviews

shanabull ,

Biased, but great episode

OK, I may be one of the panelists. But I will say this is the first time I’ve listened to a podcast that I’ve been a part of. Usually I’m too embarrassed. But there’s so much great information from all of the marketers that are part of this. Michael, keep killing it with this wine marketing podcast because you’re onto something.

SFDoug ,

Packed with information

Michael Wangbickler brings together an impressive array of guests to create an information-packed podcast with considerable substance. Not only is this a "must" if you are in the wine or spirits trade, there's plenty for others to learn, too. Wine marketing has unique characteristics but there is plenty that applies across the board. Whether it's consumer behavior or website design or marketing metrics, this is a good podcast for anyone interested in marketing.

012374568 ,

Tackling the business side of wine

As someone looking to transition into wine marketing, I feel as if I hit the jackpot with this podcast! Great insights from wineries and wine-related businesses.

Top Podcasts In Business

Listeners Also Subscribed To