Hitting Rock Middle Podcast Sallie Holder

Krysti Henderson of the Chocolate Heaven Company started making cakes for her family and friends as a hobby while working in hospitality. Slowly the company began to grow as she watched 1-2 wholesale accounts blossom into 5 and then 7 (now it's over 100). It sounds like a fairytale story, but on this episode Krysti is sharing the real and often overlooked truth about success. That it's a bumpy road from inception to 7-figures and failures are not the be all, end all. In fact, failure is necessary. A lesson we could all stand to be reminded of!

Stacy Borocz has built a successful wholesale business bringing European designs to the US. After nearly two decades she decided to make the move into the direct to consumer space with etúHome. While she's not afraid to "get her hands dirty" while building her brand she also knows the value of building a team to get the company where it needs to go. On this episode she shares her insight into how she remains focused on the growth and innovation of the company by not trying to do it all and trusting her team to execute her vision. A lesson that all entrepreneurs could stand to be reminded of!

Join me as I talk with Lindsey Boyd, best known as the co-founder of The Laundress, as she shares more about her brand new venture: Rondel Jewelry. Out of everything that she has learned from creating an uber successful brand the number one message she shares is to have clarity. From writing down your ideas to understanding what you're passionate about has helped shape both of her companies. You'll be surprised how having a clear, concise, and unshakable vision keeps you grounded in even the most unexpected ways, like nailing your pricing or working towards greater margins.

It was such a pleasure sitting down with Lindsay Pinchuck, an award-winning entrepreneur, consultant, community builder, and Mom. Lindsay grew up in the suburbs of Detroit, graduated from the University of Michigan and moved to Chicago. After moving to a new city and finding out she and her husband were pregnant, she realized that she didn't have support or community, so naturally, she started hosting events for expectant parents. These events grew internationally into a 7-figure brand called Bump Club and Beyond and many of their partnerships included Target, Huggies, and The Honest Company to name a few. After selling and exiting the company, Lindsay started her own consulting business that helps brands learn how build community. In today's epidsode, we talk everything from how to get sponsors for your brand and monetize a community to which social media platforms to build your community on.

Check out Lindsay's 7-Day Social Media Challenge here: https://www.lindsaypinchuk.com/

At 6 months pregnant, while working for a large fashion brand, Marguerite Adzick began seeing a gap in the market of athleisure clothing, so she started Addison Bay and has never looked back. In her words, she had to go for it, and that is the type of female entrepreneurs that make it; the ones that go for it, find gritty and passionate people to work alongside them, and don't look back. With a rapidly expanding company, Marguerite is constantly looking for ways to differentiate her brand from the competition and carve her own path in the ever-changing world of fashion. In this episode, she shares the highs and lows of being a solo founder and how she has and continues to overcome hurdles in her business so that she can leave a legacy for her daughter who she hopes one day will run the company.

It's not everyday you hear a CEO talk about themselves as a start up after nearly two decades in business, but that's exactly what Courtney Folk thinks about facets of her and her husband's company, Renewal Logistics. She is constantly searching for new ways to expand and verticals to enter using the equipment and people they have and it's that mindset that has helped them expand into multiple new business categories. In this episode she shares how she's been able to delegate and automate processes to allow her to enter the "start up" phase for new verticals and expansions time and time again.