9 episodes

We’re reaching the heart of the holiday season, and the heat is on. You and your team are making your list, checking it twice and ensuring your omnichannel strategies are seamless, personalized and sheer perfection. The Holiday Insights Series was created to help you get timely holiday trends, results and best practices from the industry’s top experts and influencers. Get ready to create some holiday magic. Subscribe now to get the latest episodes right in your inbox.

Holiday Insights Series by Retail TouchPoints Retail TouchPoints

    • Marketing
    • 5.0, 2 Ratings

We’re reaching the heart of the holiday season, and the heat is on. You and your team are making your list, checking it twice and ensuring your omnichannel strategies are seamless, personalized and sheer perfection. The Holiday Insights Series was created to help you get timely holiday trends, results and best practices from the industry’s top experts and influencers. Get ready to create some holiday magic. Subscribe now to get the latest episodes right in your inbox.

    Pinpointing The Site Performance Problem

    Pinpointing The Site Performance Problem

    Retail Systems Research has been a tried and true source for industry benchmarks and insights for more than a decade. E-Commerce trends and priorities have been ongoing topics of discussion for the firm, especially the recurring issue of performance. According to Steve Rowen, one of the firm’s managing partners, site speed has consistently been “disturbingly slow” ...and it’s only getting worse. During this episode of the Holiday Insights Series, Steve shares relevant takeaways from RSR research and how third-party applications, which have become critical to the online shopping experience, hurt site reliability and performance. Follow RSR on Twitter at @RSRResearch.

    • 27 min
    Holiday Outlook Update: Investigating The Impact Of Tariffs And Recession Threats

    Holiday Outlook Update: Investigating The Impact Of Tariffs And Recession Threats

    Political and economic forces have a resounding impact on consumer sentiment and ultimately, retail industry performance. But how will ongoing conflict between the U.S. and China, as well as an escalating election season, impact holiday spending? Most of all, is there anything that retailers can do to be proactive and come out of the season on top? Retail TouchPoints Senior Editor Glenn Taylor sits down with QuickBridge President Ben Gold to break it all down.

    • 18 min
    Using Mobile To Drive Holiday Store Traffic

    Using Mobile To Drive Holiday Store Traffic

    Smartphones are consumers’ most personal devices. They’re always within arm’s reach — that is, if they’re not already in their hands. Retailers can harness the power of these devices with highly relevant messaging and timely offers, delivered through mobile advertising. During this episode of the Holiday Insights Series, Benoit Grouchko, Co-Founder and CEO of Teemo, shares how retailers can bridge the digital and physical gap successfully, and A/B test throughout the season to maximize marketing results.
    Follow Teemo on Twitter: @Teemo_World

    • 18 min
    How Will Shopping Events Impact Holiday Discounting Strategies?

    How Will Shopping Events Impact Holiday Discounting Strategies?

    Prime Day 2019 has long passed, but its impact remains. After all, Amazon reported that this year's event was the largest in its history, selling more items than Black Friday and Cyber Monday combined. As Prime Day and Singles' Day capture more consumer wallet share and media headlines, retailers are considering how these landmark sales "holidays" will influence their core holiday strategies. During this episode of the Holiday Insights Series, Sucharita Kodali, Vice President and Principal Analyst at Forrester, offers commentary on Prime Day performance and what retailers can do to measure up as consumer expectations evolve.

    • 22 min
    Forrester’s Sucharita Kodali Dissects New Retail Risks & Realities

    Forrester’s Sucharita Kodali Dissects New Retail Risks & Realities

    Every day, retail executives must navigate new shopper behaviors and preferences. But they must also respond swiftly to outside political and economic forces that ultimately impact consumer sentiment and spending.
    Is your team prepared to respond and adapt to these new developments as they emerge?
    In this interview, Sucharita Kodali, Vice President and Principal Analyst at Forrester, shares her take on the current retail climate, her predictions for 2019, and what executives can do to prepare.
    What else is in store for the future of retail? Register today for Forrester’s 3-part webinar series. For more from Forrester on retail, please click here.

    • 18 min
    How To Capitalize On The Mobile Tipping Point

    How To Capitalize On The Mobile Tipping Point

    During the holiday season, 66% of online traffic and 48% of orders came from mobile devices. And in 2019, mobile will only play a more paramount role in the shopping journey, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. Augmented by AI-powered recommendations, voice search and in-store clienteling, mobile has officially reached a tipping point. Are you ready to get your share of sales?

    • 16 min

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