Holistic Women's Business

Melanie Campbell
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Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell. Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing. I'm here to help you because I know what's possible.  When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.  I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy. Are you ready to create a business that feels good for you? Let’s get started.Do you have questions about creating a soul-aligned business? Please get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie

  1. 6D AGO

    HWB 103: How to write a meaningful About You page for your heart-led business.

    Are you struggling to write an About You page for your website? This episode for you. You’ve probably heard that your About You page  is an essential part of your website because it helps show your ideal clients why you're the right person to help them. It can also be the most challenging to write because we often can’t see our own unique value. And I’m speaking from experience here :) Today I’m sharing part of my process to help you find the pieces you need to write an About You page that feels meaningful and builds connection with your ideal clients. 3 things I chat about in this episode are: 1..Why you need to gather the right pieces before you start writing your About page. 2..How to find your Unique Personal Value by finding the connection between your unique strengths, your life experience and your qualifications. 3..How to put all the pieces together so you can show your ideal clients what makes you and your business unique. I also share examples so you can see how it works. Do you have questions on how to write a meaningful About page for your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    21 min

  2. APR 28

    HWB 102: How to personalise your website copywriting so it sounds like you. Especially if you're using AI to help you.

    Do you want a simple way to personalise your website copywriting so it sounds like you? Today I’m sharing a few of my favourite tips to help you turn the words on your website into a conversation with your ideal client. This is more important than ever before because we’re surrounded by so much AI generated content. Your website copywriting needs to sound like you to create meaningful connections with the people you’re here to help. You can also use my tips to make sure your words sound like you if you choose to use AI tools like ChatGPT to help you. 3 things I chat about in this episode are: 1..Why it’s essential for your website copywriting to sound like you.  2..My simple tips to turn your website copywriting into a meaningful conversation with your ideal client.  3..How to make sure your website words are authentic to you and what to do when they’re not. Do you have questions on how to make sure your website copywriting sounds like you? I’d love to hear from you, please get in touch on the link below: melaniecampbell.com.au/contact-melanie Do you want to learn how to turn ChatGPT into a supportive tool for your heart-led business? I created ChatGPT with Authenticity for you. My simple online course guides you step by step through everything you need, even if you’re not tech savvy. You can get started here: melaniecampbell.com.au/learn-chatgpt-with-authenticity Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    8 min

  3. APR 21

    HWB 101: How to use ChatGPT to turn your heart-led business ideas into actionable steps.

    Do you want a simple way to structure your heart-led business ideas into action steps? This episode is for you. ChatGPT can be a valuable tool for your business when you use it as an assistant not a replacement for your unique ideas and voice. I’ve discovered that ChatGPT is great at helping me turn the overwhelm of too many ideas into simple structures and action steps. As a solopreneur who does everything myself, it’s essential to experiment with tools that support me in my business. Today I’m sharing some of my process to inspire you to give it a go. Especially if you’re struggling to turn all of your heart-led business ideas into something usable. 3 things I chat about in this episode are: 1..Why my essential tips for using ChatGPT are to talk to it as though it’s a human assistant, ask it to use simple everyday language and use it as a tool not a replacement for your voice. 2..How to do a brain dump of your business ideas and get ChatGPT to organise them into something you can use in your business. 3..How I use ChatGPT to brainstorm and structure ideas for new offerings in my business. Why it’s a useful starting point for refining your ideas and getting clear on what you want to create in your business. Do you want to learn how to turn ChatGPT into a supportive tool for your heart-led business? I created ChatGPT with Authenticity for you. My simple online course guides you step by step through everything you need, even if you’re not tech savvy. You can get started here: melaniecampbell.com.au/learn-chatgpt-with-authenticity Do you have questions on how to use ChatGPT as a brainstorming assistant for your service-based business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    12 min

  4. APR 14

    HWB 100: Why it’s essential to celebrate your achievements in your heart-led business

    Do you celebrate your achievements before you move onto the next task on your business to-do list? This 100th episode is for you. Today I’m talking about why it’s important to notice and celebrate your achievements in your business, even if they seem small. For me, reaching 100 episodes is a milestone I wouldn’t have thought was possible when I was procrastinating over starting this podcast. So today I’m celebrating my 100th episode and inviting you to notice your own business milestones. Because I want you to acknowledge what you’ve already achieved instead of getting caught up in your to-do list. I’m sharing my personal experience with this podcast to inspire you to recognise what you’ve overcome and celebrate every step forward, no matter how small it might seem. 3 things I chat about in this episode are: 1..Why it’s important to pause, reflect and celebrate your achievements before moving onto the next task on your to-do list. 2..How to overcome stress and overwhelm by taking mini action steps and acknowledging your progress along the way. 3..How to recognise what you’ve achieved and why it’s helpful to share it with the people who matter to you. What are you celebrating in your business right now? Remember that even if it feels small, it’s still progress.  I’d love to hear what it is. Send me a message so I can help you celebrate what you’ve achieved. melaniecampbell.com.au/contact-melanie Do you have questions about how to recognise your own achievements in your heart-led business? Please send me your questions with the link below: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    10 min

  5. APR 7

    HWB 99: 5 things your heart-led sales page needs to include. And why they matter.

    Do you want to write a heart-led sales page to invite your ideal clients to work with you? This episode is for you. Your heart-led sales page needs to show people how you can help them and invite them to take the first step towards working with you. I like to think of it as an invitation page instead of a sales page because you’re focusing on giving people what they need to make an aligned decision. Today I’m sharing five important things I recommend including on your heart-led Sales Page or Invitation Page. 3 things I chat about in this episode are: 1..How to describe the outcomes your ideal people could experience when they work with you. And why you need to be purposeful about your offer inclusions. 2..How you can help your clients make an informed choice by including energetically aligned pricing and a simple FAQ section. 3..Why you need to include your photo and a short bio even if you have a separate About page on your website. Do you have questions on how to write a heart-led sales page for  your service-based business? I’d love to hear from you, please get in touch on the link below: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    19 min

  6. MAR 31

    HWB 98: How to create spaciousness and ease in your heart-led business.

    Do you want to create spaciousness and ease in your heart-led business? This episode is for you because I want to help you get things done in your business without burning out. Today I’m guiding you through three ways I create spaciousness in my own business to inspire you to find what works for you. 3 things I chat about in this episode are: 1..How I use a flexible content creation system for my podcast to give you ideas for creating a simple system that fits your own content rhythm. 2..Why I plan my week around my energy and how you can do it too. I help you recognise your energy patterns so you can plan for specific days of the week. 3..Why I choose a flexible focus instead of goal setting for my business projects. How you can use this system to improve your productivity without pushing past your energy capacity. Do you have questions on how to create simple systems of spaciousness in your service-based business? I’d love to hear from you, please get in touch on the link below: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    20 min

  7. MAR 24

    HWB 97: How to create a heart-led business model that works for you.

    Do you want to create a business model that aligns with your personality? This episode is for you. I want to inspire you to say no to all the generic business model advice and create something that feels good for you. We all have our own unique way of helping our clients so your business model needs to support the way you work best. It’s okay to experiment and go beyond the usual one to one or group offerings. I’m sharing my tips to help you brainstorm ideas for what could be possible for you in your service-based business. 3 things I chat about in this episode are: 1..Why it’s okay to say no to the business model advice when it doesn’t feel right for you. 2..How to start brainstorming ideas for income streams that fit your personality and your energy. 3..I share a few examples from my clients and business friends to help you create aligned ways to offer your services. Do you have questions on how to create an aligned business model for your service-based business? I’d love to hear from you, please get in touch here: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    9 min

  8. MAR 17

    HWB 96: How to filter business advice so you can make choices that align with you.

    Do you wish you could filter out the noisy business advice and make choices that align with you? This episode is for you. I know what it’s like to follow business advice that doesn’t work. I used to think I was doing something wrong until I realised it was the advice that was the problem. It didn’t fit with how I wanted to do things in my business. Are you feeling that too? There’s so much advice on how to do business, it can be hard to ignore. It’s why I’m sharing my tips on filtering out the noise so you can make business choices that align with you. 3 things I chat about in this episode are:  1..Why it’s important to choose business strategies that feel right for you instead of following someone else’s advice. 2..How to use your intuition to filter out the noisy advice and choose what does feel aligned for your heart-led business. 3..Why it’s okay to do things in your own unique way even if no one else is doing it that way. I share some of the choices I’ve made in my own business to inspire you to experiment for yourself.  Do you have questions about how to create a heart-led business that aligns with you? I’d love to hear from you, please get in touch on the link below: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    9 min
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About

Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell. Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing. I'm here to help you because I know what's possible.  When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.  I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy. Are you ready to create a business that feels good for you? Let’s get started.Do you have questions about creating a soul-aligned business? Please get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie

Information

  • Creator
    Melanie Campbell
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © 2026 Holistic Women's Business
  • Show Website
    Holistic Women's Business