13 episodes

Enjoy hometown, small business marketing advice, training, and interviews with Elian.

Hometown Marketing with Elian Tyson Elian Tyson

    • Business
    • 5.0 • 3 Ratings

Enjoy hometown, small business marketing advice, training, and interviews with Elian.

    13 - How to effectively use Instagram for your business

    13 - How to effectively use Instagram for your business

    In today's episode Elian is talking all about Instagram and how to use it with your business.

    Be sure to download - 10 Steps To Maximize Your Instagram at eliantyson.com/instagramguide

    The next insta challenge eliantyson.com/challenge

    Today’s episode is broken up into 3 parts:
    1-Goals
    2-Strategy
    3-Review

    Learn about:
    - Instagram trends and if your business should be on there or not.
    - How to properly set up your account.
    - Ways to strategically use IG to maximize your results.
    - Get Elian's business strategy based on where you are in your IG journey.

    Don’t miss an episode. Go to https://eliantyson.com/vip
    Produced by http://hooked.studio

    • 29 min
    12 - Case Studies

    12 - Case Studies

    Today's episode Elian gives some case studies. Learn about the following:
    1. Learn her client process and who she works with.
    2. Case study – yoga instructor
    3. Case study – personal coach
    4. Case study – new book keeping company
    5. Case study – new printing company
    6. The steps to getting a great online marketing plan.

    Don’t miss an episode. Go to https://eliantyson.com/vip
    Produced by http://hooked.studio

    • 11 min
    11: Heart of Business - a differentiator

    11: Heart of Business - a differentiator

    Today's episode Elian talks about putting more of your heart into business and how you can make that a differentiating factor between you and your competition.

    Listen in as she presents the following:

    1. Why leading your business with your heart AND mind is super important
    2. Being strategic and taking a 30,000 foot view of your business
    3. Some specific techniques and examples you can use to show more heart to your target market
    4. Learn how to get the bonus material that compliments these topics
    5. Talking about your ideal client and how to talk to them more easily.

    Don’t miss an episode. Go to https://eliantyson.com/vip

    Produced by http://hooked.studio

    • 11 min
    10: What is working now in social media w Starr & Stephanie

    10: What is working now in social media w Starr & Stephanie

    Today's episode is part two where Elian sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to discuss social media and what is working now.

    Listen in as we discuss the following:
    - The importance of good images
    - How to research your market
    - Apps they recommend
    - Ways to save time with your social media
    - Tips about how to connect with your audience
    - How to easily utilize youtube
    - Facebook strategy tips
    - The answer to “where should I be” as a small business
    - How to juggle it all
    - Posting tips

    Want to get a list of all the tools with links mentioned in the show? Follow the link to grab that list. Included is my list… which was not recorded on the show. https://eliantyson.com/10bonus

    Don’t miss an episode. Go to https://eliantyson.com/vip

    Produced by http://hooked.studio

    • 32 min
    09 - Small Business Branding with Stephanie and Starr

    09 - Small Business Branding with Stephanie and Starr

    In today's episode Elian traveled to Greer, SC to host a discussion on branding. She sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to let them share about the importance of good branding of your business. This is part one of a two part series.
    Listen in as we discuss the following:
    - Learn about the services and offerings from these two businesses.
    - Tips with your branding
    - What consistency means and where to apply it
    - How to handle competition
    - Tips on creating raving fans & words about follower counts
    - Tips on creating a good brand & consistent messaging
    - Learn their recommendations to keep sane with all the possible activities you could do to promote your business
    - Learn different ways to grow with networking… both on and offline
    - Find out some great tools to use to make things easy

    Don’t miss an episode. Go to http://eliantyson.com/vip
    Produced by http://hooked.studio

    • 27 min
    08: Interview with Paige of Breezy Quarters in Abbeville, SC

    08: Interview with Paige of Breezy Quarters in Abbeville, SC

    In today's episode Elian interviews Paige Bowser of Breezy Quarters, a cute personal care shop in Abbeville, SC. Tune in to learn the secrets of her hometown marketing success.
    1:13 Learn about the history of her business
    1:48 Hear about the cool products & the development of her business
    3:28 Learn about why she moved away from craft sales, festivals & farmer’s markets
    4:38 Hear about what she did to tweak her business to become profitable
    5:55 Listen in about how she reached out to her community
    7:55 Her thoughts about competition
    10:05 Paige’s strengths & about perseverance
    13:28 Learn about how she has help with her store
    15:35 Hear about benefits of having procedures
    16:04 Learn about her biggest challenges and how she handles things
    19:54 Techniques for reaching out to her customers and new potential ones
    22:46 Advice for new business owners
    27:30 Special discount & wholesale options
    Don’t miss an episode. Go to http://eliantyson.com/vip
    Produced by http://hooked.studio

    • 31 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

PaigeBowser ,

Great information

Im loving this podcast, as small town marketing is often left out of business information! Elian interviewed me and she is great to work with and very encouraging!

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