Hoodies to Headlines: The Evolution of Cybersecurity PR w/ W2 Communications

The Evolution of Cybersecurity Media & PR — with Tony Welz, W2 Communications

Cybersecurity went from a niche trade-press beat to a nation-state strategy domain in about 25 years. Dan Mellinger sits down with Tony Welz, co-founder of W2 Communications — a strategic communications agency that's specialized in cybersecurity for 23 years — to unpack how the story got told along the way, and who's telling it now.

Tony's been in the room for nearly every inflection point: working with Sourcefire from their A-round through their Cisco acquisition, watching FireEye seed the modern threat-research content model, navigating the Target/Sony/Ashley Madison breach era, and helping clients adapt to today's SEC disclosure rules and geopolitical cyber reality.