18 min

Hooked: How to Build Habit-Forming Products (Nir Eyal‪)‬ Motivation Minute

    • Business News

- To get into the habit zone, your product needs to be used frequently and provide great utility
- The time or money investment users make in services greatly impacts how hooked they are
- Changing someone’s motivation is challenging - scarcity and a sense of progress make a big difference

- To get into the habit zone, your product needs to be used frequently and provide great utility
- The time or money investment users make in services greatly impacts how hooked they are
- Changing someone’s motivation is challenging - scarcity and a sense of progress make a big difference

18 min