The HootBoard Visitor Information & Destination Marketing podcast will help your DMO, CVB, or tourist management organization learn the best practices, tips, success stories, and industry updates from our interviews.
Podcast Interview: Gui from Orlando North Florida. We Cover Many Topics Including: the importance of getting buy-in at all levels, local sports complexes, and KPIs
Gui from Visit Orlando North joined the HootBoard Visitor Information and Destination Marketing podcast to share his experience, journey, and insights as a Tourism Director. We covered a lot of ground about the state of destination marketing in Florida, and had a lot of fun talking with Gui.
1:30 - Give us a visual of Seminole County, how is it positioned, what is the marketing landscape, and what are your competing destinations that you must contend with?
5:37 - Orlando has many attractions, and we were curious about how North Orlando separates itself from the popular attractions.
9:38 - Gui tells us a bit about himself, the career journey, and how he came to be Director of tourism for Do Orlando North.
15:50 - Gui speaks about the importance of immersing yourself in your destination in order to deliver a great informational visitor experience. It’s a great way to get to know the people who visit your area, and understand what they truly love about visiting.
21:45 Gui offers advice to other DMOs, and provides insights on how to replicate success.
27:10 - Gui shares tips, tricks, tactics that other destination managers may find useful.
34:40 - Gui talks about how they have engaged the educational community in their area in order to create the next generation of leaders. We also discuss how utilizing the resources and talents of the higher education institutions in a way that is beneficial for all the stakeholders.
41:30 - Orlando North has seen a lot of growth and many great things have happened. Gui gives insights into how maybe some other destinations can replicate that success.
50:20 - Gui talks about their journey with completing local sports complexes that are heavily used by people. They are a big draw, and have been very successful in creating sports participation among the citizenry and those traveling from farther away. We dive into the thought process, the journey, and how its success is creating more success throughout the area.
56:45 - KPI (key performance indicators) are an important part of measuring the success of any campaign. Gui talks about the process of creating their KPIs, which ones to focus on, and how to agree on which ones identify levels of achievement.
01:05:35 - We talk about the importance of having the right infrastructure to host big events. We talk specifically about how the NBA and MLS used the Orlando area as its hosting area for their playoff and championship games during the 2020 season.
01:07:23 - Gui discusses the pain points that are encountered in their industry, and what he would like to see as a solution to those pain points. This may be useful to anyone else who is experiencing the same type of issues while promoting a destination.
01:09:35 - Outro. We discuss our social media handles, how everyone can get into contact with Gui. Say our goodbyes, and thank yous.
Common Visitor Information Issues, Processes and Strategies, and the Personality Traits for a Career in Visitor Information
Monica Armstrong the Director of Visitor Services at Visit Knoxville, in Tennessee, joins us on the HootBoard Visitor Information and Destination Marketing Podcast. We discuss common visitor information issues, processes and strategies, and the personality traits for a career in visitor information.
Breaking Down a Destination Marketing Blog Post, Expanding on its Tips and Ideas, and Discussing Anchor Spots vs. Hidden Gems
Satya and Bryan spend some time breaking down a blog post from their Destination Marketing portfolio and expand on its ideas. We talk about some of the ways DMOs can engage its audiences, the importance of curated lists that highlight businesses, and much more.
Designing Unique Experiences that Become the Foundation of Marketing for a Destination - Interview with Elaine Schroth, CEO and President at Visit Concord CA .
Elaine Schroth, CEO & President at Visit Concord, sits down with the HootBoard Visitor Information and Destination Marketing Podcast to discuss about creating a campaign around the Taco Trail, and how it became a popular choice to promote the destination.
Elaine offers advice to the younger generation, or any individual who is looking to get into the destination marketing industry. She provided some great advice about what it takes, the kind of work that needs to be done, and other great information for anyone interested in pursuing this type of career. We also got into the philosophy, strategy, and process behind creating the "Taco Trail" in Concord California.
Summaries and Timestamps
0:00 – Intro
1:25 – We get to know Elaine, her career journey, and how she came to be CEO and President of Visit Concord.
6:10 – Elaine talks about the modern visitor center, and the kind of improvements that have been made to it to accommodate an ever changing digital world. We cover updated features of their new visitor center, and how those features benefit travelers to their destination.
9:00 – Elaine talks about specific initiatives to engage visitors to a destination, and how she approaches partners in the area to provide a comprehensive experience to the travelers to their destination.
12:00 Elaine talks about Visit Concord’s famous “Taco Trail.” It’s a fun experience for those who enjoy great tacos, and want to get to know the restaurants in the area. Learning about how a specific area executes a visitor engagement strategy is a great way to learn about how one could apply a similar approach to their area.
17:30 – Elaine discusses the philosophy, strategy, and process behind choosing the Taco Trail as opposed to using grapes, wine, and other similar types of consumables northern California is known for.
21:45 – Elaine educates us on the communication strategy with the partners who participated in the Taco Trail. She discussed strategies in how to engage the partners, and the software used to keep track of everything.
25:40 – The pandemic has changed just about everything, and Elaine explains how the pandemic changed the way they do things, and the strategies involved to work through it.
32:20 – Elaine talks about marketing businesses in the area, and how they could help in those efforts to keep things moving along during the pandemic. We covered strategic initiatives and organizational efforts.
34:40 – Elaine talks about the origin of Comfort Food week.
35:45 – Elaine offers advice to the younger generation, or any individual who is looking to get into the destination marketing industry. She provided some great advice about what it takes, the kind of work that needs to be done, and other great information for anyone interested in pursuing this type of career.
40:20 – Elaine offers some predictions about what the future of destination marketing looks like. She shares her ideas of what travel will look like in the near future, and the years beyond.
45:30 – We say our goodbyes, and wrap up another great lesson about the destination marketing industry.
Website Breakdown: Visit Austin, Visit Kansas City, and Travel Portland. Analyzing the Page Design and SEO Keyword Rankings of Popular Destination Websites
Bryan and Satya breakdown 3 DMO websites: Visit Austin, Visit KC, and Travel Portland. They take a close look at the design of the page from a marketing perspective. Bryan offers some insights on the SEO value of the websites, and Satya speaks more on the visual experience.
Video - https://www.youtube.com/watch?v=2kruGuQC5Hg
This is a great long-form episode for anyone who works in the SEO, web design, or website marketing industry. Feel free to comment or send feedback about anything we may have missed.
The importance of timing in marketing our destination during this pandemic with Todd Garofano Executive Director at Discover Schenectady
Executive Director at Discover Schenectady, Todd Garofano joined the HootBoard Visitor Information and Destination Marketing podcast to discuss some challenges, the importance of timing in marketing, future funding sources for DMOs, and a little bit of his professional journey.
Something that was needed.
Excited that this podcast is out. The pandemic has really impacted this industry and we can only learn from each other. Great work.