82 episodes

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Hospitality Marketing Loren Gray

    • Business
    • 4.2 • 5 Ratings

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

    Hospitality Marketing Show 306

    Hospitality Marketing Show 306

    "Old 'new ways' to gather 1st party data"


    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #306 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;






    00:01 — Our tools for review this week are; https://sniply.io/ https://app.bitly.com/ https://joturl.com/






    00:05— Our Technique this week is; "Old 'new ways' to gather 1st party data"






    00:10 — News and Show Review






    CoHosts


    Dean Schmit


    Adele Gutman






    Show Notes


    00:02 -- How are the current prices going to effect the group and corp travel demand in the near future.


    00:32 --Are we driving business to AirBnB and VRBO by our current rate demands?


    00:31 -- Airbnb Is Spending Millions of Dollars to Make Nightmares Go Away


    00:40 -- How does the free sell AirBnB world work


    00:55 -- How to deal with the penned up anger that we are witnessing in travel


    01:14 -- What happens after the music stops and the tsunami of demands wains and we no longer have third party cookies to data use?


    01:26 -- how does wholesalers verses self search work in our domestic culture verses EU?


    01:40 -- how can you drive local interest stuff better to drive business for all


    01:50 -- Remembering the magic of the travel experience we used to enjoy


    01:55 -- how does reviews and there metrics effect rate and value






    Shedding More Light on How Instagram Works






        https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works






    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

    • 26 min
    Hospitality Marketing Show 305

    Hospitality Marketing Show 305

    "The New Creative, How To Get Attention"


    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #305 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


    00:01 — Our tools for review this week are; https://pixteller.com/ https://designpickle.com/ https://photovibrance.io/


    00:09— Our Technique this week is; "The New Creative, How To Get Attention"


    00:14 — News and Show Review


    Co-Hosts


    Adele Gutman


    Dean Schmit


    Tim Peter


    Kerry Cooper


    Show Notes


    00:02 -- New announcement of now simucasting on Roku in addition to Xbox and Playstation


    00:08 -- Kerry introduces himself regarding cyber security


    00:18 -- Sad stories about security issues in current tense


    00:26 -- https://hotelpaparazzi.com/#/ great site for up to date information related to cyber security for hotels.


    00:42 -- the best use of password platforms


    00:55 -- without fail so few audits exist


    01:00 -- what are the first steps a hospitality business should do if they have not already started cyber security


    01:30 -- who owns the contact info you or the team member who had it first? and should they have to share the full info?


    01:37 -- what are ways to regulate the needs of access to the needs of security when it comes to social media.


    01:42 -- How do you feel about a vaccination passport?


    01:54 -- How do we handle the change in work ethic and how do we get people to do work within our hospitality industry


    02:10 -- Show Ends


    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

    • 28 min
    Hospitality Marketing Show 304

    Hospitality Marketing Show 304

    "How Cyber Secure is your Hospitality Operation?"


    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #304 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;






    00:01 — Our tools for review this week are; https://www.threatcop.ai/ cyber security simulator https://cymulate.com/






    00:06— Our Technique this week is; "How Cyber Secure is your Hospitality Operation?"






    00:12 — News and Show Review






    CoHosts


    Dean Schmit


    Adele Gutman






    Show Notes


    00:03 -- Is marketing on pause right now


    00:14 -- what is the true value of marketing messages


    00:27 -- what is the real value of us being on as a 24/7 TV channel


    00:30 -- tools that accelerate the efficiencies of guest interaction https://asksuite.comThis is the Harvard Business Article: https://hbr.org/2021/05/4-strategies-to-simplify-the-customer-journey


    00:40 -- the uses of www.influencersoft.com


    00:46 -- https://www.d-edge.com/


    01:03 -- How to oversell a hotel and or how to yield rates for walk-ins


    01:16 -- What are some prognostications for summer/fall business this year


    01:27 -- how to retool your hotel to the current demand for you market


    01:37 -- the disfunction that exists in the reality of our current industry hierarchy


    01:42 -- Social Proof will be a key element to the recovery


    01:48 -- there may be a second wave purge of all those businesses that are just grabbing current business


    01:53 -- How to write a great job description


    02:10 -- Show Ends






    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

    • 26 min
    Hospitality Marketing Show 303

    Hospitality Marketing Show 303

    "Emergence, Convergence & Operational Optimization"


    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #303 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;






    00:01 — Our tools for review this week are; https://flowtrack.co/ https://influencersoft.com/ https://funnelytics.io/






    00:06— Our Technique this week is; "Emergence, Convergence & Operational Optimization"






    00:18 — News and Show Review






    CoHosts


    Dean Schmit


    Adele Gutman


    Stuart Butler






    Show Notes


    00:02 -- Emergence, Convergence and & Operational Optimization


    01:19 -- Myrtle Beach discussion


    01:30 GigPro: https://gigpro.com/














    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

    • 21 min
    Hospitality Marketing Show 302

    Hospitality Marketing Show 302

    "To dine or not to dine, that is the question"


    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #302 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


    00:01 — Our tools for review this week are; https://www.aiwifi.io/ https://tabbedout.com/ https://website.thatsbiz.com/ https://lavu.com/waitlist-app/ https://joturl.com/ https://rewardsly.co/sales/


    00:06— Our Technique this week is; "To dine or not to dine, that is the question"


    00:19 — News and Show Review


    CoHosts


    Adele Gutman


    Tammie Carlisle


    Dean Schmit


    Melissa Cavanagh


    Show notes


    00:03 -- new airlines launching in Charleston


    00:17 -- Apple Ad about privacy


    00:26 -- Hospitality TV channel types of product


    00:40 -- Restaurants and there issues needing solution


    00:55-- The HSMAI Marketing conference and ROC agenda and presentations


    01:11 -- can apps help with solving the demands at hotels


    01:20 -- the value of utilizing your full SaaS platform


    01:36 -- making a ASL (American Sign Language) animation app


    01:45 -- How will the brands emerge from covid?


    01:55 -- Discovery timeline are long and what should you do about


    02:06 -- Show ends


    How virtual tourism can rebuild travel for a post-pandemic world


       https://www.weforum.org/agenda/2021/05/covid-19-travel-tourism-virtual-reality/


    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

    • 30 min
    Hospitality Marketing Show 301

    Hospitality Marketing Show 301

    "Being Seen, Leading visually in OTT and Rich Media"


    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #301 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;






    00:01 — Our tools for review this week are; https://brandzooka.com/ https://found.ee/ https://www.youtube.com/intl/en_us/ads/


    00:06— Our Technique this week is; "Being Seen, Leading visually in OTT and Rich Media"






    00:18 — News and Show Revie


    CoHosts


    Dean Schmit


    Adele Gutman


    Show Notes


    00:01 -- How really different is marketing in EU -vs- US


    00:37 -- staff retention and surveys


    01:14 -- the polarity of need of accommodations verses experience driven stays01:44 --


    02:14 -- Show end


    5 things hotels should ask of their CVB


        https://www.hotelmanagement.net/operate/5-things-to-ask-from-a-cvb


    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

    • 27 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

cogwheelmarketing ,

SSSmith

Entertaining group of hosts with knowledgeable insights. Keep up to date in the world of digital for hotels.

Boginis1 ,

Quick way to see what’s up

It’s easy to get focused on your own world and this podcast gives you a quick glimpse into what is going in the rest of the hotel industry. Fun and interesting, always learn something new!

lorengray ,

Great actionable content

Not only a great recap of their live video show but a useful understanding of new tools and how they are used plus interesting case studies for use in hospitality.

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