24 episodes

Accurate experienced advice for hospitality professionals

Hospitality Marketing Loren Gray

    • Business

Accurate experienced advice for hospitality professionals

    Hospitality Marketing Show 257

    Hospitality Marketing Show 257

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

    0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/

    00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck Does That Mean to a Hotelier or Restaurant Owner?”

    00:13 — News and Show Review

    CoHosts

    Adele Gutman

    Edward StOnge

    Tammie Carlisle

    Valyn Perini

    Lily Mockerman

    Stuart Butler

    Holly Zoba

    Dean Schmit

    Show Notes

    00:01 — current events and the USAToday article about canceling any travel.

    00:27 — the real impact of what is happening to our industry right now

    00:41 — how to redesign how we do business, Local schools using the conference space?

    Housing homeless saved one hotel’s bottom line, for now

    https://hotelnewsnow.com/Articles/303436/Housing-homeless-saved-one-hotels-bottom-line-for-now

    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    • 24 min
    Hospitality Marketing Show 250

    Hospitality Marketing Show 250

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #250 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

    0:01 — Our tools for review this week are; https://filmora.wondershare.com/ https://www.designbold.com/

    00:04— Our Technique this week is; “Creating Rich Media to Sell Your Message"

    00:10 — News and Show Review

    Co-Hosts

    Mellisa Kavanagh

    Stuart Butler

    Stephanie Smith

    Edward StOnge

    Tristan Heaword

    Ben Hanley

    Show Notes

    00:02 — Fuel Travel version 4 of their travel propensity for travel.

    Expedia CEO Details Anti-Google Game Plan

    https://skift.com/2020/05/20/expedia-ceo-details-anti-google-game-plan/

    https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-4-travelers-are-ready-especially-millennials/

    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    • 16 min
    Hospitality Marketing Show 249

    Hospitality Marketing Show 249

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

    0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planner* https://www.semrush.com/ https://buzzsumo.com/  Facebook Insights, Bing Keyword Manager, Global Web Index *Free through Google Ad Manager

    00:07— Our Technique this week is; “Trend Research, From Insight to Revenue Generation"

    00:11 — News and Show Review

    CoHosts

    Ben Henley

    Edward StOnge

    Tristen Heaword

    Tim Peter

    Stuart Butler

    Lily Mockerman

    Griffin Sandberg

    Valyn Perini

    Show Notes

    00:01 — open discussion about how everyone is using Flip.to

    00:28 — What will the new hotel look like?

    00:53 — France to Build Online Platform to Rival Airbnb, Booking.com

    Why COVID will Catapult Google Past the OTAs

    https://www.linkedin.com/pulse/why-covid-catapult-google-past-otas-drew-patterson/

    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    • 18 min
    Hospitality Marketing Show 248

    Hospitality Marketing Show 248

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

    0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/

    00:05— Our Technique this week is; ”Survey your CRM and beyond to know how to create your Emergence Budget Marketing Strategy"

    00:15 — News and Show Review

    Cohosts

    Edward StOnge

    Tim Peter

    Melissa

    Stuart Butler

    Ben Hendley

    Tristen Heaword

    Lily Mockerman

    Valyn Perini

    Show notes

    00:01 — Introduction of everyone including Melissa

    00:11 — Discussion of the impact of travel propensity for millennials based on having been hit with two financial impacts https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-3/

    00:23 — how would you spend your stimuli check? Stats about travel or irresponsible

    00:27 — Desire travel for travel what is the reality?

    01:06 — should we consider the income as a filter of marketing

    https://enterprisersproject.com/article/2020/4/7-edge-computing-trends-watch-2020

    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    • 23 min
    Hospitality Marketing Show 247

    Hospitality Marketing Show 247

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #247 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

    0:01 — Our tool for review this week is; https://www.if-so.com/

    00:06— Our Technique this week is; “Creating a Dynamic Content Website Strategy"

    00:10 — News and Show Review

    CoHosts

    Brian Hettinger — recromax.com a reclamation company

    Edward StOnge

    Stuart Butler

    Ben Hanley

    Tristan Heaword

    Tim Peter

    Griffin Sandberg

    Lily Mockerman

    Show Notes

    00:01 — Brian introduction and how to clean a hotel

    Revenue Management in a Crisis—Rise of the Humans

    https://www.linkedin.com/pulse/revenue-management-crisisrise-humans-robert-cross/

    Technology and Recovery in the Travel Sector Post-COVID

    https://www.linkedin.com/pulse/technology-recovery-travel-sector-post-covid-max-zhdanov/

    Evolving guest behaviour due to COVID-19 will trigger technology shift, Four Seasons IT director says

    https://www.hotelnewsme.com/news/evolving-guest-behaviour-due-to-covid-19-will-trigger-technology-shift-four-seasons-it-director-says/

    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    • 20 min
    Hospitality Marketing Show 246

    Hospitality Marketing Show 246

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #246 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

    0:01 — Our tool for review this week is; https://socialbee.io/

    00:06— Our Technique this week is; “Keeping relevant, while people have time to engage with what you have to say"

    00:10 — News and Show Review

    CoHosts

    Tristen Heaword —

    Ben Hanley —

    Edward StOnge —

    Kat Mohammad —

    Stephanie Smith —

    Griffin Sandberg —

    Show Notes

    00:01 — Introductions and open discussion with Tris and Ben

    00:55 — So long, minibar: How the coronavirus will change hotel stays

    01:12 — vouchers, bonds and gift certificates

    02:00 — World-Class Hotel Room Views to Inspire You From Home

    02:25 — Show ends

    Should hotels consider resuming Google Ads and other search campaigns?

    https://www.phocuswire.com/Hotels-Google-Ads-coronavirus

    Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    • 20 min

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