117 episodes

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

Hot Copy Kate Toon & Belinda Weaver

    • Marketing
    • 4.7, 51 Ratings

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

    Human Centred Branding with Anita Siek

    Human Centred Branding with Anita Siek

    Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.
    The point? To create a better experienced for real-life people.
    On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.
    She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!
    Tune in to learn:
    Anita’s journey to where she is today How she grew Wordfetti and the challenges that she faced Human-centred copywriting and content Creative vs strategic copywriting Diverse income streams and not scaling by humans Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Oh and big hugs to ANITA ASHLOCK for her lovely testimonial.
    "This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means."
    About Anita Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words.
    She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman.
    Connect with Anita Website Instagram LinkedIn Facebook Useful links Brandfetti on Apple Brandfetti on Spotify  

    • 42 min
    Copywriting for the arts with Ali Strachan

    Copywriting for the arts with Ali Strachan

    We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do…
    How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where today’s guest comes in.
    We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.
    Tune in to learn:
    What an Arts Advocate does The big struggles artists face, and how Ali helps to overcome them How important strong personal branding and storytelling is for artists The kind of copy an arts copywriter writes The conflict between art and marketing: the artist and the customers Whether artists care about SEO, blogs, and mailing lists What gets Ali cross about arts marketing Question for you Have you ever written for an artist? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
    Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Thanks to thatsmekq from the UK for a fantastic review of the show.
    “Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).”
    Who is Ali? Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions.
    She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey.
    She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community.
    As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love.
    Connect with Ali Website Facebook Instagram LinkedIn

    • 19 min
    Copywriting and COVID19

    Copywriting and COVID19

    Did you notice we missed an episode?
    You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course.
    The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music.
    Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning.
    It’s a bit bloody much.
    We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time.
    We don’t know how useful this will be but we’re talking about it anyway.
    Tune in to learn:
    We’re revealing our lives right now including:
    How different lockdown is to school holidays How we’re managing our workload, relationships, homeschooling and screen time. Where our heads are at and how we’re managing our mindset Our coping strategies as time goes on Avoiding overdone content topics Whether you should be giving stuff away for free right now Guilty COVID pleasures Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks!
    Oh and big hugs to Mejsh87 from Australia from Austraila for this lovely review.
    “Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work - it’s appreciated!!”

    • 49 min
    Demystifying Tender Writing with Estelle Fallon

    Demystifying Tender Writing with Estelle Fallon

    Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return.
    All very simple.
    Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interesting than you think.
    Tune in to learn:
    How different tender writing is from other copywriting What are the different types of tender documents and the most common ones What goes into a tender and how long the average project takes How to charge and manage a tender writing project What the tender writing revision process looks like Where Estelle finds her clients The Do's and don'ts of tender writing Why Estelle chose this niche and how others an get started in it What kind of copywriter tender writing suits Estelle’s number one tender writing tip. About Estelle
    Estelle is a tender and SEO Copywriter who's been trying to find the Words That Fit for business for over 20 years. She cut her teeth on tenders and proposals for the recruitment sector before finding her absolute love working in the civil engineering and construction industry. These days she combines the two and has a lot of fun taking businesses through the tender process and beyond: from tender ready to web-ready to award ready.
    Question for you Is tender writing something you'd consider after listening? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
    Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks!
    Oh and big hugs to GINA GODEEN from the USA for her lovely testimonial.
    Kate and Belinda are always so fun to listen to (and not just because of their accents!). They have tons of great advice and are always willing to share their best copywriting tips. Great show.
    Connect with Estelle Website Facebook LinkedIn

    • 53 min
    Medical copywriting unpacked with Nerissa Bentley

    Medical copywriting unpacked with Nerissa Bentley

    How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access.
    WHO NEEDS DOCTORS?
    We do. Of course.
    But as patients we’re more informed than ever and who writes the content we use to research the latest thoughts on medical science?
    Medical copywriters!
    Today we’re talking about medical copywriting -- accurately representing clinical data in a way that is clear, concise, and engaging. And we’re got specialist Nerissa Bentley to shed some light on this for us.
    Tune in to learn:
    How Nerissa found her medical copywriting niche How she built her client-base in beginning Why understanding the rules and regulations is vital to medical copywriting The role research and referencing plays in medical copywriting The potential risks and hazards of medical copywriting Authority v approachability – how to nail the patient voice, and have authority without clinical jargon. Where Nerissa finds her clients now Whether medical copywriting is more lucrative than other forms of copywriting Whether writing medical copywriting takes longer The peaks and the pitfalls of working with international clients The quirkiest medical topic Nerissa’s ever written about Nerissa’s number one tip for newbie medical copywriters Question for you! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
    Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks!
    Thanks to Traceluke from Australia for a fantastic review of the show.
    Connect with Nerissa Website LinkedIn Facebook Instagram

    • 28 min
    Copy Collaboration: How to make it work

    Copy Collaboration: How to make it work

    The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat.
    We need silence and solitude to rouse the creative muse.
    But can working with another creative brain be a good thing?
    In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!!
    Dun Dun Der.
    Is that even a thing?
    In this episode, we chat about the challenges of writing together, the highs, the lows and some tips on how to make this a viable and enjoyable option for your business.
    Tune in to learn:
    We’ll be sharing our top 7 tips including.
    Know your personality flaws Match personality types Divide and conquer Stay open Work out your process Expect challenges Enjoy the adventure Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!
    Oh and big hugs to Steve Melbourne from Australia for his lovely testimonial.
     

    • 37 min

Customer Reviews

4.7 out of 5
51 Ratings

51 Ratings

F N AWESOME Game ,

My Favorite Podcast Ever!

I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion it’s also for entrepreneurs, marketers, and sales people too because each episode is packed full of gems of information. Thanks ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!

Lex-Sea ,

Great so far

I’ve only listened to one episode so far but it really gave me the insight that I needed to be able to figure out if this is something that I want to do. Can’t wait to listen to more. I love the relaxed and informative vibe of the show, thanks for sharing your knowledge!

Sullivan, Mike ,

The Smoke Shows at Hot Copy

I just started listening to the hot ladies on Hot Copy and they’ve got me all hot & bothered.

Each episode is oozing with oodles of actionable tips I can implement in my copywriting business right now.

Thanks so much for dropping value bombs, making me laugh, and helping me make money.

Thanks!
Sully

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