9 episodes

This is the Hot Metal Brand Podcast. I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling. From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you upgrade your brand and leave your own unique mark.

Hot Metal Brand Snapper Studio

    • Business

This is the Hot Metal Brand Podcast. I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling. From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you upgrade your brand and leave your own unique mark.

    Episode 8 - Finding your Brands Personality

    Episode 8 - Finding your Brands Personality

    A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authentic, unique way to market your business.

    In this episode, we cover:
    Transforming your brands personality and increasing your brand awarenessHow to uncover engaging brand personalitiesHow to apply brand personalitiesExploring personality traitsBalancing your brands personalityCome and learn more about branding at www.snapper.studio 

    • 15 min
    Episode 7 - Crafting your Customer Experience

    Episode 7 - Crafting your Customer Experience

    By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars.
    This is a big task, and you will continue to do this as your business evolves. It pays out in trust and improved customer experience.

    In this episode I run through two methods to build your customer experience.

    Come and learn more about branding at www.snapper.studio 

    • 19 min
    Episode 6 - Elevate your Customer Experience with a solid Brand Promise

    Episode 6 - Elevate your Customer Experience with a solid Brand Promise

    Learn how to nurture your brand's promise and successfully deliver exceptional service to your customers.

    In this episode of the Hot Metal Brand Podcast, I'll show you 4 ways to build your brand promise.

    Including: 
    Unifying your team with your missionHiring the right peopleIncluding your team in brand strategy decisionsLearning how to accept feedbackSuccessful businesses deliver exceptional service throughout the whole customer journey.

    Next week you'll learn how to build that customer journey.

    In the meantime, come and learn all about me – snapper.studio/about

    • 10 min
    Episode 5 - When the world zigs. Zag!

    Episode 5 - When the world zigs. Zag!

    When the world zigs. Zag.

    You probably don't know the origin of this phrase, but the important thing is to embrace it.

    In this episode, we move into looking at competition, analysing what they do, then tossing it out the window and running your own race.

    Keeping you one step ahead, and forging your own path.

    Each month I run workshops on creating your own unique brand strategy, learn some more here - https://www.snapper.studio/brand-strategy-workshop

    If you're not ready to invest - check out the free download on my website - https://www.snapper.studio/download/feelings

    • 16 min
    Episode 4 - The Art of Attracting your Dream Customers

    Episode 4 - The Art of Attracting your Dream Customers

    Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.

    This week we're focusing on working on who is your dream customer.

    We'll cover:
    Focusing on a niche rather than a broad marketWhy you should look at buyer/customer personasHow many customer personas you need An example of a customer persona And how to narrow down and ask the right questions to write your personas.If you're interested in meeting me and chatting in real life each month, In Newcastle, Australia. I host a networking event called Chatterbox - a friendly event to chat over any plans and help you get clarity on your brand. You'll also meet many other established, growing or just starting businesses.

    Take a look at Chatterbox's Instagram.

    • 14 min
    Episode 3 - The Art of Repelling Customers

    Episode 3 - The Art of Repelling Customers

    The first of a 2-part series introducing you to finding your ideal customers.

    First, you have to work out how to not attract the wrong customers to your business.

    There's a 3 step strategy to this:
    Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchaseGet to know what your ideal customers love and thinkSet expectations, so if someone comes to you for one thing, they get just that, and nothing more. You can then build value into that.Connect up with me on Instagram
    Visit my website snapper.studio

    • 13 min

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