House of Content Melissa Kontu, Christine Goeoes, Janni Widerholm

It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style. The podcast will be out on a summer break, coming back for season four in September, but before we go, here's what we cover in this episode:Who we envy from creators to professionalsMisconceptions and hidden talentsGoals for the future and what we've not achieved yet. Follow House of Content o...

What happens when a passion for wedding content on social turns into a bridal brand?This week, our very own co-host Janni shares the story behind Rare Brides, her custom veil collection that just launched. From inspiration to the brand origin story, we cover the ins and outs of starting a new venture.Tune in to learn:What it takes to launch a new project or brandHow Janni's experience planning her own wedding turned into a companyHot takes on wedding planning and all things #weddingtokFo...

We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap betwee...

Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing.Tune in as we discuss:How young men are becoming more conservative while women are opting out of traditional caretaker rolesHow social is shaping gender conversations and buildin...

Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:Boat shoes are trending on TikTokBlogging is coming back in the form of SubstackLana Del Rey headlined at CoachellaGen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?Tune in as we dive into all things n...

If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way.On the pod this week:Workplace habits and behaviors that separate mid-level people from seniorHow to become visible in your organization and advocate for yourselfOvercoming challenges and major l...