How $70K in Wasted Leads Built a Smarter Funnel - Funnel Science

Company: Funnel Science
Owners: Alex Fender
Year Started: 2012
Employees: 1-10

What happens when your marketing spend hits $70,000 and delivers zero results? In this episode, Alex Fender shares how a painful, expensive lesson led to the creation of Funnel Science, a data-first marketing agency built to fix what others miss. If you’ve ever wondered whether your marketing efforts are truly working, this conversation will challenge the way you track, measure, and grow.

Key Takeaways

• The hard truth behind why most marketing vendors fail their clients
• How one report stopped a $10K mistake and sparked a smarter strategy
• Why tracking actual sales (not just clicks) should be your top priority
• How to turn failed marketing efforts into scalable, measurable growth