How a School Project Became Her Growth Strategy - Embark Marketing

Company: Embark Marketing
Owners: Kim Beechner
Year Started: 2010
Employees: 1-10

She Turned Her Business Into a Class Project
What happens when a young agency owner hands her entire business over to a classroom of MBA students? In this episode of An Agency Story, Kim Beechner of Embark Marketing shares the bold, unconventional move that helped her find clarity, define her niche, and triple her growth. From launching her agency in college to building a pandemic-resilient business, Kim’s journey is a playbook in scrappy innovation and fearless reinvention.

Inside this episode:

• How asking for help led to a breakthrough growth strategy
• The early-stage hire mistake many agency owners make
• What to do when you’ve outgrown your client mix
• How to juggle parenting, grad school, and entrepreneurship
• Why niching down can be your most powerful scaling tool