How a Start-up Company Is Leading a Snack Food Revolution

Ashley Nickelsen is on a mission to reimagine snacks in vending machines. This is a nutrition-packed conversation about what goes into starting a new functional snack company on a mission to disrupt the snack food industry. Ashley shares her story and the inspiration behind starting BTR NATION, the challenges in being a sole founder, finding a co-manufacturer to work with a new company, scaling up, working with social media influencers, omnichannel marketing, and sourcing ingredients for their superfood bars.

View the complete show notes for this episode.

Learn More:

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• To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.
• Contact Morgan & Westfield to request a free copy of Jacob Orosz's latest book, Food and Beverage M&A: An Insider's Guide to Selling a Food or Beverage Business.

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