17 min
How agencies support brand marketing Making an IMPACT
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- Marketing
In the final episode of the e-commerce mini-series, our CEO Nicole Webb speaks to IMPACT's Group Account Director Katie Eastment to explore brand building from a communications agency perspective.
When working with a new client, the first question that e-commerce businesses will ask an agency is: how will you help us drive sales or return on investment? While this is a loaded question, one of the ways agencies can help is brand building.
In the final episode of the e-commerce mini-series, our CEO Nicole Webb speaks to IMPACT's Group Account Director Katie Eastment to explore brand building from a communications agency perspective.
When working with a new client, the first question that e-commerce businesses will ask an agency is: how will you help us drive sales or return on investment? While this is a loaded question, one of the ways agencies can help is brand building.
17 min