15 min
How and why luxury fashion brands are focusing on sustainable alternatives BANKNOTES minted by #paid
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- Marketing
Luxury fashion has a problem. According to McKinsey, the industry is responsible for over $2 billion in greenhouse gas emissions every year. That’s roughly 4% of the world’s total output.
For added context, luxury fashion puts out the same amount of greenhouse gasses as France, Germany, and the UK. Combined.
While these stats are horrifying, this issue isn’t only about the survival of the environment. It’s also a threat to the survival of luxury fashion brands.
Luxury fashion has a problem. According to McKinsey, the industry is responsible for over $2 billion in greenhouse gas emissions every year. That’s roughly 4% of the world’s total output.
For added context, luxury fashion puts out the same amount of greenhouse gasses as France, Germany, and the UK. Combined.
While these stats are horrifying, this issue isn’t only about the survival of the environment. It’s also a threat to the survival of luxury fashion brands.
15 min