How Ashley McManus Grew a B2B Company to be Acquired for $76.5 Million

When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing.

What You’ll Learn:

• B2B and B2C Marketing: The Differences and Similarities
• Translating Science and Technology into Product Marketing
• Marketing Strategies for Startups that Need Funding and Product Goals
• Using a PR Agency to Measure Success
• Repurposing Emotion AI Summit
• How Podcasts Lead to Acquisition
• Where to Get Started with B2B Startup Marketing
• Using Customer Stories When Customers Want to Be Anonymous

Connect with Ashley:

Ashley McManus

LinkedIn

Resources:

Connect with Ian

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