9 min
How B2B Podcasts Grow Up: Start on the Inside to Impact the Outside AMP: The Amplified Marketing Podcast
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- Marketing
We can go back to the basic ROI to see how our podcast is doing: leads generated, top of funnel conversations had, relationships with potential customers started… But in order to amplify your impact outside of your company, you need to start on the inside.
Let’s face it, people are busy and not everyone is going to listen to our podcast no matter how much we want them to. So, a good place to start off is directly sharing it with your internal team and, once again, watch them “squeeze the juice” out of your show in ways you didn’t even think of yourself.
In this second episode of Stage 5 in the How B2B Podcasts Grow Up series, Nicole Wood and Meredith Albertson from Zylo explain how focusing on their internal enablement of their shows led to external amplification.
Listen in for:
02:26 - 03:54 👑 How to kickstart the amplification flywheel? Your internal teams. They are going to be your biggest evangelist if you explain the value of your podcast to them.
04:19 - 06:04 🎙Create more with what you have - take your podcast and create blogs, email newsletters, attend a conference… expand your reach!
06:06 - 09:07 ❣️Don’t lose focus on the most important people of all: your customers. Value their feedback, feature their stories, showcase their excellence.
We can go back to the basic ROI to see how our podcast is doing: leads generated, top of funnel conversations had, relationships with potential customers started… But in order to amplify your impact outside of your company, you need to start on the inside.
Let’s face it, people are busy and not everyone is going to listen to our podcast no matter how much we want them to. So, a good place to start off is directly sharing it with your internal team and, once again, watch them “squeeze the juice” out of your show in ways you didn’t even think of yourself.
In this second episode of Stage 5 in the How B2B Podcasts Grow Up series, Nicole Wood and Meredith Albertson from Zylo explain how focusing on their internal enablement of their shows led to external amplification.
Listen in for:
02:26 - 03:54 👑 How to kickstart the amplification flywheel? Your internal teams. They are going to be your biggest evangelist if you explain the value of your podcast to them.
04:19 - 06:04 🎙Create more with what you have - take your podcast and create blogs, email newsletters, attend a conference… expand your reach!
06:06 - 09:07 ❣️Don’t lose focus on the most important people of all: your customers. Value their feedback, feature their stories, showcase their excellence.
9 min