How BBDO Does Business Development - Nicole Landesman

Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner. We discuss: - The BBDO new business process - What’s going on inside a marketer’s mind during a pitch - What makes a useful pitch brief - Moving form planning to business development For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.