How Behavioral Technology Could Revolutionize MarTech A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

It’s not often that words like marketing, creativity and digitalisation come up in the same sentence.However digital transformation is working to take marketing and make it more of a science than an art.But can we really automate creativity? And do we risk losing the human touch as we push for greater automation?To learn more about how digital transformation is changing, shaping and maybe even revolutionising advertising and marketing, I turned to Prantik Mazumdar, managing director of ...