52 min

How Benyamin Elias Uses Data to Obtain Buy-In and Scale His Content Team Copy Weekly

    • Business

With a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform. Since his start at Active Campaign, Benyamin has scaled the content team, overseeing explosive growth and spearheading data-backed campaign strategies. 


Ben utilizes his data analysis skills and knowledge of psychology as he leads a growing content team. In this episode, Brad and Ben discuss how Ben’s use of data has helped him obtain buy-in needed to grow his team, important metrics for optimizing content, streamlining communication among a large team, and more. 


Support the show (https://copyweekly.com/)

With a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform. Since his start at Active Campaign, Benyamin has scaled the content team, overseeing explosive growth and spearheading data-backed campaign strategies. 


Ben utilizes his data analysis skills and knowledge of psychology as he leads a growing content team. In this episode, Brad and Ben discuss how Ben’s use of data has helped him obtain buy-in needed to grow his team, important metrics for optimizing content, streamlining communication among a large team, and more. 


Support the show (https://copyweekly.com/)

52 min